Brand theater produces experiences that can transform audiences and propel them from prospect to patron in one exposure.
Fairfield, NJ (PRWEB) September 21, 2009
Experiential branding and marketing firm, Creative Realities, announced that Tony Manzo has joined the company as VP of Business Development. Manzo's primary responsibility will be expanding the firm's live events division.
"High-impact events are one of the most effective, underused ways of generating brand excitement and really increasing ROI," says Manzo. "Using brand theater, we have developed new ways of bringing people together, both in-person and on the web."
"We help people animate their brands and tell their stories in extremely compelling ways. One of the ways we do this is by creating events that move people," said Creative Realities' CEO, Jason Friedman. "Brand theater produces experiences that can transform audiences and propel them from prospect to patron in one exposure."
Manzo brings extensive experience in event production, client services, and business development to the position. Prior to joining Creative Realities, he was VP of the Creative Division of Definitive Solutions Company. There, he expanded the company's multi-media group into an entire Events Division, composed of graphic artists, production managers, technical directors, and other event production specialists. From VP of the Creative Division, Manzo went on to become the company's VP of Business Development and Customer Relations, where he served clients like Ernst & Young, Toys 'R' Us, and Procter & Gamble.
Previously, Manzo handled all aspects of live event production for Audio Visual Systems, including business development, staging, content development, all the way through execution. He started his career in casting for Hollywood films and TV shows.
Manzo graduated from Ohio State with a degree in Theater and a focus on Business and Event Production. He will be based out of Creative Realities' Cincinnati, OH office.
About Creative Realities
Creative Realities, headquartered in Fairfield, New Jersey, is an experiential marketing and branding firm that creates wow environments and customer experiences for organizations in the fields of retail, hospitality, entertainment, healthcare, education, and general corporate. Its clients include Adspace, Bank of America, Foot Locker, Harvard University, Hyatt, RadioShack, Samsung, Stanford University, T-Mobile, TiVo, and Time Warner. In 2007, 2008, and 2009, Creative Realities was named to Inc. magazine's Inc. 5000 list of America's fastest-growing companies. For more information, visit http://www.cri.com.
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