Boston, Mass. and Danbury, Conn. (PRWEB) September 22, 2009
Fosina Marketing Group, an industry leader of direct to consumer pay for performance internet marketing and MaxMind Inc., a leading provider of IP geolocation and fraud detection solutions, today announced a partnership aimed at helping Fosina's ecommerce clients reduce their risk of processing fraudulent web orders.
Fosina Marketing Group's partnership with MaxMind brings an additional level of fraud protection to its hosting and screening services for its clients including Sandvik Publishing, marketer of children's books in the US as well as Europe for the past 45 years. The integration into the Fosina hosting and screening service allows for real-time fraud checking as well as the use of the MaxMind minFraud Network, which allow thousands of participants to share non-personally identifiable information on fraud for mutual protection.
"MaxMind's fraud screening application has enabled Fosina Marketing Group to assure its clients receive the highest quality of orders, while providing our affiliate network partners with immediate and reliable tracking and reporting" said Jim Fosina, President and CEO of Fosina Marketing Group. "By leveraging non-personally identifiable data from thousands of merchants, we are able to identify and score high-risk orders in real time. This is an absolute necessity in today's online marketing channels to protect brands and P&L's when generating thousands of orders per day".
"We are excited to be partnering with Fosina Marketing Group. Combining their expertise in managing direct marketing campaigns with our expertise in fraud screening will provide a more tailored and effective fraud detection solution for direct marketers using the Fosina platform," said Ed Lin, Business Development Manager at MaxMind. "We are already seeing quite an overlap between fraud attempts against different direct marketers and we look forward to welcoming additional Fosina clients to this mutual protection network."
About Fosina Marketing Group
Fosina Marketing Group is a full service Direct Marketing Agency specializing in managing the online pay for performance advertising campaigns for direct to consumer clients. Founded in 2003 by Jim Fosina and Jerry Maxson they combine over 60 years of Direct Marketing experience in both the online and off line channel. Fosina Marketing Group is an industry leader in all types of online acquisition channels including email, site placement, search and lead gen.
For more information, visit http://www.fosinamarketinggroup.com
Founded in 2002, MaxMind is an industry-leading provider of IP geolocation and online fraud detection tools. By providing the geographical location of Internet visitors in real-time, MaxMind GeoIP enables over 3,000 of online businesses to target content, re-direct online traffic, analyze site logs, manage digital rights management, and detect fraud.
MaxMind's fraud screening service, minFraud, builds on IP geolocation by incorporating IP reputation analysis, proxy detection, and a mutual collaboration network into a solution specifically developed for fraud screening. The mutual collaboration networks indirectly shares relevant but non-personally identifiable risk factors among thousands of online merchants for a more collective and adaptive approach to fighting fraud.
For more information, visit http://www.maxmind.com