Genarts Taps Dr. David Sturman as Chief Technology Officer

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New Executive Brings More Than 30 Years' Technology Experience to Leader in Specialized Visual Effects Software

GenArts Inc. (http://www.genarts.com), the premier provider of specialized visual effects software for the film, television and video industries, announced today the appointment of Dr. David Sturman to its executive team as Chief Technology Officer. With more than 30 years' experience in the technology industry - primarily centered on digital imagery for movies, television, games and the Internet - Sturman will lead the company's product development efforts alongside Gary Oberbrunner, GenArts' Chief Scientist. The addition of the CTO role is a key component of the company's strategy to deliver next-generation innovation while expanding the use of visual effects into broader markets - a vision laid out over a year ago by CEO Katherine Hays.

Prior to GenArts, Sturman led Microsoft's technology development for dynamic in-game advertising, developing ad capabilities for PC, Xbox, Zune and iPhone platforms. Sturman also co-chaired the Interactive Advertising Bureau's Games Committee, drafting a national standard for in-game dynamic advertising. Sturman joined Microsoft as a result of its 2006 acquisition of Massive, Inc., where he was a member of the founding team. As Chief Technology Officer of Massive, Sturman merged his expertise in graphics and games with his online experience to create the technology that established video games as a new ad medium. Ultimately, Sturman architected the unification of Massive's systems with Microsoft's global display advertising system.

Sturman has also served as Chief Technology Officer at Acclaim Entertainment, formerly a leading developer and publisher of console video games. While at Acclaim, Sturman led the company's online games initiative and instituted a program to coordinate software tool development across five formerly independent game studios. He is also the former Vice President of Technology for MaMaMedia, an award-winning, visually rich Internet site for children, and served as director of R&D at Medialab Paris, where he spearheaded the development of 3D real-time computer puppetry and virtual reality software.

Sturman was an early computer graphics innovator at Bell Laboratories and the New York Institute of Technology Computer Graphics Lab, and holds a Ph.D in computer graphics and animation from the MIT Media Lab. He has served as an adjunct professor for Columbia University, teaching video game technology and design. His articles on computer animation have been published in various journals and books, and for several years he led Siggraph courses on computer animation.

"David's extensive experience as a pioneer in rich media and video games makes him an ideal addition to the GenArts team," said Katherine Hays, CEO, GenArts. "His unique background will prove invaluable as we continue to execute our vision of standardizing professional visual effects technology while driving the convergence of that technology with new mediums such as games and Internet applications. We're extremely excited to have an executive of David's caliber to round out our management staff."

"I am thrilled to be joining GenArts, a true market leader, at this compelling time in the history of the visual effects industry," said Sturman. "As VFX have become essential to the art of storytelling, GenArts has emerged as a true force, with amazing talent, a beloved product and a time-honored reputation as one of the most trusted brands in the business. I look forward to working with the entire GenArts team as we continue to push the envelope, delivering exciting new tools that inspire artists everywhere to bring magic to every frame."

About GenArts
GenArts, Inc. is the premier provider of specialized digital visual effects for the film, broadcast and video industries. The GenArts Sapphire, Monsters and Raptors portfolio equips digital artists with a collection of state-of-the-art image processing and synthesis effects such as glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass. http://www.genarts.com.

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Michael Lindenberger
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