Razorfish Explores the Impact of Digital on Businesses Transformation and Creativity at Advertising Week, September 21-25

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Razorfish will also lead industry discussions at OMMA Global New York and IAB MIXX

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Razorfish Explores the Impact of Digital on Businesses Transformation and Creativity at Advertising Week, September 21-25. Razorfish will also lead industry discussions at OMMA Global New York and IAB MIXX

Advertising Week
Monday, September 21
The Advertising Industry Transformation Series
Amy Vickers, Vice President, Enterprise Solutions
3:00 - 5:30 pm, Paley Center for Media
The panel will explore how the advertising ecosystem must transform in order to survive - and thrive

Wednesday, September 23
Kodak Image Makers: Creatives
Marc Lucas, Creative Director, Northeast
4:00 - 4:45 pm, The Times Center
Cutting edge creatives will discuss the evolution and impact of digital on the industry's creative climate.

Thursday, September 24
•Media6Degrees Social Data Summit
Shiv Singh, VP and Global Social Media Lead
4:00 - 6:00 pm, Samsung Center in The Time Warner Center
This session will explore the value of social data and what business should be doing to harness its potential to the fullest extent.

OMMA Global New York
Monday, September 21

  •     Resolved: For Content Owners, the iPhone Is a Big Fat Shiny...Distraction, Kyle Outlaw, Senior Information Architect, 11:15 am
  •     Mobile Search - The New Here and Now for Marketing, Matt Greitzer, VP Search Marketing and Head of ATOM Systems, 4:45 pm

Tuesday, September 22

  •     Measuring the Right Results in Email Marketing, Michelle Gildea, Director Web Analytics, 11:15 am
  •     Joining the Party: Publishers Play and Prosper in the Social Media Sandbox, Andrea Harrison, Strategy Director, 12:00 pm
  •     Using Social Media as CRM, David Baker, VP Email Solutions, 4:45 pm

OMMA Awards
Razorfish is nominated for 11 OMMA Awards in the categories of Online Advertising Creativity, Interactive Online Campaigns and Web Site Excellence. Winners will be announced on Monday, September 21.

IAB MIXX
Monday, September 21

  •     Digital Audience Measurement: Experts, Case Studies and Actionable Strategies, Andy Fisher, VP Analytics, 2:00 pm

For more information, please contact:
Katie Lamkin
Work: (312) 696-5241    Cell: (773) 308-3425
Email: katie.lamkin (at) razorfish (dot) com Twitter: @ktlamkin

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Katie Lamkin
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