This move ensures that our guests will have a dramatically enhanced experience
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Fort Lauderdale, FL (PRWEB) September 22, 2009
Last October, SunCruz Casinos set a course for smooth sailing and the ultimate casino experience for its customers by hiring Nevada Gold to manage its casino and entertainment operations. And in less than a year, Nevada Gold has spearheaded a series of sweeping changes that have revolutionized SunCruz, with myriad additional changes in the works that will improve the guest experience even further.
Since embarking on its transformation of SunCruz late last year, Nevada Gold has added more than 800 new slot machines and innovative new promotions and table games, implemented new policies and procedures, instituted new internal controls that are as stringent as those in regulated casinos, and introduced a company-wide service standards and training initiative called Show Time.
But there's plenty more in the offing including launching a new and vastly improved website, totally revamping onboard entertainment offerings, transforming the entire fleet's food & beverage operations and the introduction of a full slate of exciting new promotions that will give guests myriad opportunities to win a sea of cash and valuable prizes.
"This move ensures that our guests will have a dramatically enhanced experience," said Trevor Taylor, Chief Operating Office of SunCruz Casinos. "Nevada Gold is known for innovation, integrity and casino excitement. Our guests are more excited than ever about SunCruz Casinos. In fact, we're the home of Florida's loosest slots and our flagship in Port Canaveral will soon be celebrating its 3 millionth guest!"
Although casino operations in international waters are not subject to the same level of oversight as land-based casinos, SunCruz guests can rest assured knowing that Nevada Gold's ethical standards are above reproach. "Nevada Gold is committed to maintaining the same level of integrity for all of our casino operations, whether land or sea based," said Robert B. Sturges, President and CEO of Nevada Gold, who brings more than 25 years of gaming industry experience to Nevada Gold.
"SunCruz guests have told us what they want, and they now expect an even better and more exciting casino experience," explained Sturges. "We listen well and are delighted to steer the SunCruz brand in a fresh new direction."
Sturges, a senior gaming executive for Carnival Corporation for many years, has operated shipboard casinos, riverboat casinos and numerous land-based gaming operations. His philosophy has always been that casino gaming is best positioned as part of a total entertainment experience. He has always worked closely with other entertainment facilities to provide guests with a varied and multi-faceted experience. Sturges began his career in the gaming industry as one of New Jersey's top gaming regulators.
About Nevada Gold
Houston-based Nevada Gold (NYSE Alternext US:UWN) is an owner/operator and developer of gaming facilities and lodging entertainment facilities in Colorado, Washington State, and Florida. The Colorado Grande Casino in Cripple Creek, Colorado, the Crazy Moose Casino in Pasco, Washington, the Coyote Bob's Roadhouse Casino in Kennewick, Washington and the Crazy Moose Casino in Mountlake Terrace, Washington are wholly owned and operated by Nevada Gold. The company also manages SunCruz Casinos.
About SunCruz Casinos:
SunCruz Casinos was founded in 1994 and was purchased in 2004 by Oceans Casino Cruises--a South Florida-based company dedicated to providing a fun and exciting casino cruise experience. Boasting all American flagged vessels, SunCruz is proud to be the largest non-land-based gaming operation in the United States. For more information on SunCruz Casinos, visit suncruzcasinos.com or call 954-929-3880.
Tyler Sminkey, NJC Communications
(786) 390-8510, tsminkey (at) njccorp (dot) com