New Homeowners Carrier Brings Fresh Approach to Florida

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Prepared Insurance Company was designed with Florida homeowners in mind. With over 27 years of insurance industry experience, Doug Raucy, President and CEO, envisioned a company that would be able to accommodate an underserved market in Florida, homes built prior to 2002.

Prepared Insurance Company based in Tampa, Florida announced today that they will begin offering property insurance in Florida during the fourth quarter of 2009. What makes Prepared Insurance different? For one, it is writing comprehensive property and casualty coverage for homeowners in Florida. The broad policy consists of property coverage, including windstorm, as well as more than a dozen optional endorsements, such as home computer coverage, golf cart coverage and animal liability.

Unique Underwriting Attitude
While some may question starting a new homeowners company in Florida, there is a great deal of research and experience standing behind the Prepared Team. Doug Raucy, President and CEO of Prepared, has developed a superior knowledge of building codes, construction, loss mitigation, catastrophe recovery and exposure during the 28 years of his career. Using research data on property construction combined with more than 2 decades of claim experience at one of the largest P & C carriers in the United States, Florida property owners will now benefit from Mr. Raucy's experience and expertise. "The market has been under a great deal of stress with State Farm and others announcing their withdrawal from Florida. We are here to meet the needs of responsible property owners who have, or will build safer and stronger homes and are now struggling to find affordable, comprehensive coverage," said Raucy.

Many carriers in Florida are using an "age of home" criteria as their primary underwriting tool, leaving homes that were built prior to 2002 with less coverage options in the private market. Prepared, on the other hand, is willing to offer coverage based on specific, verifiable construction characteristics that historically perform well. Prepared also has a consumer awareness program designed to educate homeowners on how to make their homes and families safer from the perils of nature.

Led by their management team of accomplished insurance professionals, Prepared plans to spread their risk throughout Florida by offering their program exclusively through a select network of independent insurance agents. "Agency representation has been carefully designed with reinsurance costs in mind. Our geographically diverse footprint with higher agency concentration in lower risk areas of the state will help us avoid the pitfalls of some of our predecessors and maintain a more balanced portfolio," said Stephanie Siewert, Vice President of Marketing at Prepared.

The Florida Office of Insurance Regulation issued Prepared Insurance Company a Certificate of Authority on September 18, 2009. If you would like to learn more about Prepared Insurance Company please visit their website


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Stephanie Siewert, Vice President
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