New York, NY (PRWEB) September 22, 2009
TRAFFIQ®, the industry's leading digital media planning, buying and management platform, today announced a strategic partnership with Worldwide Partners, Inc. (WPI), the world's largest owner-operated advertising and marketing communications network. This partnership designates TRAFFIQ as the digital media platform of choice for media teams at WPI partner agencies in the United States. This announcement comes on the heels of a similar strategic alliance that TRAFFIQ forged with Havas Digital in July, as well as a $10 million round of Series B venture funding that TRAFFIQ closed in August.
Media teams at WPI partner agencies in the U.S. will utilize the TRAFFIQ platform to help meet their clients' online media planning, buying, reporting, negotiation and campaign optimization needs. TRAFFIQ will allow them to post RFPs directly to publishers, create vertical networks and connect with the most relevant publisher storefronts.
Unlike networks or exchanges, TRAFFIQ provides buyers and sellers with a single, transparent platform that consolidates planning, RFP distribution, order execution, optimization and billing. By enabling ad buyers to post RFPs and multiple publishers to respond directly, TRAFFIQ returns control of the media buying process to the agency/advertiser so they know where their ads run. This level of visibility and access to real-time KPIs makes it easier for them to adjust campaigns on the fly to better meet clients' goals. And, as an end-to-end solution, TRAFFIQ increases an agency/advertiser's buying power and a publisher's selling strength.
"We're constantly evaluating new tools that will help increase the impact of our clients' ad campaigns," according to Al Moffatt, the president and CEO of Worldwide Partners, Inc. "We were drawn to TRAFFIQ because it combines ease-of-use, quality and cost-efficiency with tremendous granularity in placing our clients' ads."
Mark Kahn, TRAFFIQ's CEO, added, "We're thrilled to add WPI to our rapidly growing list of partners. WPI is a high-quality organization with tremendous reach. Their adoption of the TRAFFIQ platform is significant validation for our vision that ad agencies and advertisers should have greater control over the placement of their ads while keeping costs down."
There are millions of dollars of campaign demand and billions of impressions currently available on the TRAFFIQ platform. In addition to its recently announced alliances with WPI and Havas Digital, TRAFFIQ also partners with prominent national and regional agencies such as IMRE, AdStrategies, Capitol Media Solutions, Pavone and Torque.
TRAFFIQ (http://www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at firstname.lastname@example.org.
About Worldwide Partners, Inc.:
Worldwide Partners, Inc. (WPI) is the world's largest owner-operated advertising and marketing communications network made up of 92 agencies employing 4,500 people in 137 offices located in 55 countries across Asia, Europe, Latin America, the Middle East and North America. Based in Denver, Colorado USA, WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows partners to expand their existing client relationships geographically and to compete effectively for international new business. Clients gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI's partner agencies manage in excess of $3.9 billion in advertising expenditures. Clients serviced in five countries or more include Ciba Vision, Guardian Industries, Walden University and Wal-Mart Centroamerica.