Calling All Optimists: Life is Good To Host Free Feel-Good Festival in St. Charles October 17

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Frontier Park Festival To Feature Good Vibes Music, Backyard Fun & Fundraising Walk to Benefit Greater St. Louis' Most Vulnerable Children.

On a mission to spread good vibes across the country, The Life is good Company will bring its contagious brand of playful optimism to the St. Louis Area for a free, day-long, family-friendly festival from 11:00am to 5:00pm on Saturday, October 17, 2009 at Frontier Park in St. Charles, MO.

Life is good, a lifestyle brand that spreads good vibes through its colorful collection of apparel and accessories, has attracted more than 400,000 people and raised over $3 million for children in need through its nationally-known festivals. The free, outdoor celebrations feature great live music and a colorful mix of good-time games, activities and art projects for all ages. From seed spitting and Double Dutch to soccer kicks, tug-o'-wars and football flings, the Life is good Festival at Frontier Park is an invitation to free fun and healthy play.

The Life is good festival will also feature a high-energy fundraising walk in the park, called the Good Walk for Kids, a two-mile family-friendly route infused with color, music, and interactive surprises all along the way. Registration for the Good Walk can be done online at and onsite beginning at 10:00 a.m.

"The Life is good Festival will bring an active, upbeat, old-time festival feel to St. Charles. It's a reminder that we all have much to be grateful for and much to celebrate," said Bert Jacobs, Life is good co-founder and chief executive optimist. "We cram a week's worth of all-ages fun and great music into these celebrations, and we hope to rally big-hearted people around a great cause - every dollar raised will be donated to help kids in need in the St. Louis area."

Building on the tremendous first year Life is good Festival at Frontier Park in 2008, this year's good-vibes lineup features national recording artist Brett Dennen, rising star Erin McCarley and family favorite SteveSongs. Funds raised through the Good Walk for Kids, public donations, and all profits from the sale of Life is good merchandise at the event will benefit Project Joy, a grassroots nonprofit helping to heal and strengthen Greater St. Louis' poorest, most vulnerable preschoolers.

While the music plays, the park will become a big community playground all day with dozens of classic backyard games and activities, divided into several "villages," including:

Jaketown features familiar games aplenty, including football, soccer kick, disc toss, tug-o'-war, bocce, and much more.

Chillville is the perfect cool-down spot between physical activities, showcasing arts and crafts, face painting, and an entertaining kids' stage.

The Joy Zone features cooperative kids' games hosted by Project Joy, including its amazing multi-colored 50-foot parachute.

For more information on The Life is good Company, the October 17 Life is good Festival in St. Charles, and the full 2009 North American festival schedule, please visit

About Project Joy
Project Joy is a 501c(3) non-profit organization dedicated to fostering the healthy development of our most vulnerable children. Many of the children served by Project Joy are living in poverty and have been deeply impacted by violence, loss, and other traumatic experiences. Project Joy champions and protects the single most important activity in the life of a child -- Play. Project Joy provides teachers and childcare providers with the tools to strengthen and heal their children through play. Its unique training retreats are offered to childcare providers throughout the United States. More information can be found at

About The Life is good Company
Life is good®, based in Boston, MA, spreads good vibes through its colorful collection of apparel and accessories, and the contagious grin of Jake, its optimistic cultural hero. For more information on Life is good®, please visit

Jim Delaney, Life is good: 617.851.6011


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