Terralever's Director of Strategy to Speak at American Marketing Association 'Social Media: Beyond the Buzz' Event on September 23rd

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Scott McAndrew Joins Other Online Marketing Experts to Offer Exclusive Insight on Leveraging Social Media for Business

Social Media: Beyond the Buzz

Scott McAndrew, Director of Strategy for Terralever, a leading full-service internet marketing agency, will team up with other social media leaders on September 23rd at this must-attend event. Entitled 'Social Media: Beyond the Buzz', the American Marketing Association luncheon is designed to educate marketers and entrepreneurs on the use of social media technologies and provide key steps to implementing and integrating social media strategies into the marketing mix to drive brand awareness and thought leadership.

McAndrew will be a featured panelist for the panel entitled, "Social Media: Beyond the Buzz". Attendees will learn:

  •     Which social media options are best for your company?
  •     How to measure your social media efforts.
  •     How often is too often? How little is too little?
  •     How to Maintain These Efforts in Tough Times
  •     What are the next big social media developments over the next 12 months

McAndrew will join other social media experts and marketing leaders including: Lon Safko, Co-author of The Social Media Bible, Serena Carpenter, Professor of online media at ASU and Adam Kress, reporter with the Phoenix Business Journal. The social marketing and communication experts will address the challenges and rewards of implementing social media strategies and provide best practices to those who attend.

Event Details
Title: Social Media: Beyond the Buzz
Date: September 23, 2009, 11:15 a.m. to 1:00 p.m. PST, lunch will be provided
Location: Embassy Suites Phoenix Biltmore, 2630 E Camelback Road
Phoenix, AZ 85016

Registration Information:
To learn more about the agenda or registration for this event, please visit the AMA Phoenix website at http://www.amaphoenix.org.

Terralever on Social Networks:

  •     Twitter
  •     Find Terralever on Facebook

About Terralever
Terralever is an award-winning interactive marketing firm that delivers online marketing solutions for growing mid-size to Fortune 500 companies. Headquartered in Tempe, Arizona, with offices in Tucson and Los Angeles, the growing firm specializes in online marketing strategy, website design and development, rich internet applications, search engine optimization, social media strategy, conversion optimization and email marketing. For more information, visit http://www.terralever.com.


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Courtney Crane
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