Product Management Job Security in a Book: How to be More Effective at Your Job and Enjoy it More

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Brian Lawley draws on his experience of over 25 years as a product manager to identify key traits needed for a successful career as a product manager. Reading his book is like having a personal mentor.

Product Managers can feel like a lot of people in this recession - overworked and underappreciated. The combination of having too much work and too many priorities - is the perfect setup for burnout. Brian Lawley's new book "The Phenomenal Product Manager: The Product Managers Guide to Success, Job Satisfaction and Career Acceleration" focuses on ways to be more productive, have more fun and be a better product manager.

The book provides insights on how product managers can be much more effective. "Product managers are the people in an organization that have all of the responsibility but little or no authority. They dramatically affect a product's chances at success or failure. Phenomenal product managers thrive in this atmosphere - even when things don't go perfectly, and they often don't," said Lawley, CEO and founder of the 280 Group.

While product management is one of the most dynamic and exciting careers around, the job also presents some unique challenges.

"I have seen hundreds of smart, capable people who had the right skills yet either failed or were
mediocre product managers. Many could not understand why they couldn't rise to the next level and be highly effective. This book is about learning what makes a Product Manager or Product Marketer incredibly successful," he said.

Lawley addresses issues such as, how to:

  •     Work more effectively with coworkers.
  •     Influence others even without getting formal authority.
  •     Get consensus from management and from a team.
  •     Focus on getting the most important work done in less time.
  •     Not only manage but accelerate a career in product management.

Brian Lawley has shipped more than fifty successful products and won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management. He is the author of the best-selling book, Expert Product Management. He has been featured on CNBC's World Business Review and the Silicon Valley Business Report. His articles have appeared in variety of publications including the Product Management 2.0 newsletter and Blog.

To purchase a copy of "The Phenomenal Product Manager" go to:

Key stats:

  • Title: The Phenomenal Product Manager
  • Subtitle: The Product Managers Guide to Success, Job Satisfaction and Career Acceleration
  • Author: Brian Lawley
  • Price: Paperback $19.95, eBook $14.95
  • ISBN: Paperback: 978978-1-60005-134-0 (1-60005-134-0)
  • ISBN: eBook: 978-1-60005-135-7 (1-60005-135-9)

About Happy About®:
Happy About® books educate, entertain and evoke. You will quickly gain wisdom with our smaller, compact, high-impact books. Visit Happy About at and for more info. For quantity discounts, please contact the publisher, Mitchell Levy at mlevy @happyabout. info, 408-257-3000. If you want to explore publishing a nonfiction business book, we don't need a long book proposal. Please, contact the publisher and ask for the "6 questions" or go to this url:

Press Copies:
A free copy of the book is available to the press upon request. Please send an e-mail to prupdate(at)happyabout(dot)info.

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