New Visual Shopping Website Offers an Innovative and Exciting Online Shopping Experience

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Shopachu announces the launch of its new shopping website that combines a visual search engine, an outfit builder and sale tracking features.

Today's leading product search engines have difficulties when it comes to visual data. Most existing product search engines only let you do 'meta-tag searches' - they only search the labels for each product. Instead, Shopachu's product-search engine processes the visual information contained in each product image

Today, Shopachu announces the release of its e-commerce shopping site. Shopachu aims to introduce a more dynamic and enjoyable approach to online shopping by offering an unique and engaging way to shop online, integrating a variety of state-of-the-art product search capabilities that when combined in one website, are unparalleled in the market today:

  • Visual Product Search: An impressive search technology that helps customer's find what they are looking for by simply clicking on a product's image. Shopachu's visual product search is able to provide the customer with a selection of similar styles and options, creating one of the most exciting ways to shop online.
  • Fitting Room: Once a customer has found an item, they can use Shopachu's 'fitting room' to create an entire ensemble. This fun and creative feature improves the shopping experience by letting visitors envision an entire outfit, much like they would be able to do at an actual retail store.
  • Price-Tracking: Shopachu's price tracking feature, allows the customer to sign up for 'sale notifications' to ensure they receive the best price possible for their desired item. The customer is notified by email when a desired item or a similar looking one goes on sale.

By offering these shopping facilitation features to online shoppers, Shopachu effortlessly delivers what the customer is looking for, bringing together the best of the online shopping world into one place, producing valuable results and providing a level of customer-satisfaction the competition just can't reach.

"Today's leading product search engines have difficulties when it comes to visual data. Most existing product search engines only let you do 'meta-tag searches' - they only search the labels for each product. Instead, Shopachu's product-search engine processes the visual information contained in each product image," says Kris Woodbeck, founder of Incogna, Inc., and inventor of the ICRE (Image recognition Search Engine) technology behind Shopachu's product search engine.

ICRE uses the massively parallel CUDA architecture of NVIDIA's Tesla GPU Computing systems to achieve super-computing performance while emulating crucial aspects of the human visual cortex - the best image recognition system known.

Shopachu is a wholly owned subsidiary of Incogna Inc., created in 2009 with the goal to improve, enhance and facilitate the online shopping experience of today's sophisticated and demanding Internet shoppers. Try Shopachu at Shopachu.com.

Incogna Inc. is an Ottawa-based company which was founded in 2007 to commercialize image search engine technology developed at the University of Ottawa, Canada. Incogna's state-of-the-art ICRE (Image Content Recognition Engine) technology was launched publicly in November 2008 and is now being put to use with Shopachu. To learn more about Incogna and its technology, go to Incogna.com.

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Rui Gomes da Silva
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