Real-time Search Meets Online Dating -- Gelato Launches at DEMOfall 2009

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Online dating evolves from static profiles to a stream-based experience, leveraging social media activity across the Web

It takes time for old industries to reinvent themselves. I think we are seeing that in the online dating industry.

Gelato, a new online dating service that incorporates real-time search capabilities with a dynamic lifestream, today launched its service into public beta at DEMOfall 2009.

Gelato leverages consumer accounts with leading social media channels such as Facebook, Twitter, Netflix, and Pandora in order to build a dynamic, authentic, multi-faceted dating stream, which updates in real-time.

Highlights / Key Facts:

Creating a Gelato profile takes less than 2 minutes. Profiles are verified and accurate because they reflect what users are actually doing, making it harder to create fake profiles.

According to Forrester Research Inc., online dating is the third largest producer of revenue out of all paid content sites, generating $957 million in 2008, a figure the firm predicts will grow 10 percent by 2013. (

Gelato targets people who like sharing online and want a more transparent and authentic experience in their online dating life. Gelato makes it easier to meet like-minded people in real-time.

The payoff is that users can search for people who fit particular criteria of their choosing. For example, you can search for things like men in Austin, 25-35, who have rented the "The Princess Bride" in the last 6 months and who have listened to Black Rebel Motorcycle Club recently.

Gelato is rethinking what it means to have a profile - a profile is not an obscure, outdated version of yourself - it's living and reflects your everyday life.

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About DEMO:

Produced by Network World Events and Executive Forums, the semi-annualDEMO conferences focus on emerging technologies and new products, whichare hand-selected from across the spectrum of the technologymarketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and haveserved as launch pad events for companies such as Palm, E*Trade,Handspring, and U.S. Robotics, helping them to secure venture funding,establish critical business relationships, and influence early adopters.Each DEMO conference features approximately 70 new companies, productsand technologies. For more information, visit


"At Gelato, we're trying to reinvent the way people date online because dating in the real world happens in real-time" - CEO, Steve Odom

"It takes time for old industries to reinvent themselves. I think we are seeing that in the online dating industry."- DEMO Executive Producer, Matt Marshall

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