Small Start up Takes on Fast Food Industry to Provide Office Workers with Healthier Dining Options

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On December 1, 2009, Alter EatGo will launch a new innovative program called Healthy @ Work that provides companies with an additional health and wellness benefit for their employees. With the Healthy @ Work program, Chicago downtown based office workers will receive fresh, chef prepared, portion controlled and delicious gourmet cuisine that will be delivered directly to their office for the 5 day work week.

Many urban downtown areas are inundated with fast food restaurants, which tend to provide meals that are expensive, over-sized, fat laden, high in calories and nutrient deficient. We are small health conscious company that is willing to take on the gargantuan $110B fast food industry in a modern David versus Goliath fashion

Imagine having a personal chef, registered dietitian and personal trainer sitting at your office desk everyday to help improve your health. This definitely seems like a far fetched idea, but a small start up called Alter EatGo is launching Healthy @ Work, a new meal delivery service that could make this idea a reality. Starting December 1, 2009, Healthy @ Work will provide Chicago's downtown office workers with healthy breakfast, lunch and snacks for their entire work week and free access to a weight management application. "We know that most office workers are faced with numerous barriers to eating healthy and research has shown that there is a need for our service", says Chef Eric Paul. According to a recent survey performed by an Illinois based Internet grocery company, Chef Eric may be on the right track. According to Peapod, only 7% of respondents claimed to eat healthier at work than at home and that nearly half cited having too many tempting snacks offered in their workplaces as a top reason they cannot eat healthy.

The main aim of Healthy @ Work is to provide companies with an additional vehicle to help their employees lead healthier lifestyles. Since U.S. employers spend a total of $13 billion per year in medical cost and lost productivity due to obesity, according for the Center of Disease Control, Corporate America could definitely leverage Healthy @ Work to enhance their employee health and wellness offerings. "Many urban downtown areas are inundated with fast food restaurants, which tend to provide meals that are expensive, over-sized, fat laden, high in calories and nutrient deficient. We are small health conscious company that is willing to take on the gargantuan $110B fast food industry in a modern David versus Goliath fashion", states Chef Eric. Alter EatGo's approach to improving dietary habits is very unique. Their menu consists of numerous cultural favorites that receive a nutritional make over. With the Healthy @ Work program, office workers will receive fresh, chef prepared, portion controlled and delicious gourmet cuisine that doesn't make them feel like they are eating so called diet food.

To complement the meal delivery service, Alter EatGo is offering Healthy @ Work participants access to an Internet based application called NutriSpace. NutriSpace allows employees to log food intake and physical activity, track body composition and weight loss goals and compete in healthy office weight loss competitions.

With health care costs continuing to rise at alarming rates, it is important for companies to be proactive in keeping their employees healthy. Leveraging programs such as Healthy @ Work, companies can experience many benefits, which include increased employee productivity, reduced health care costs, lowered rates of absenteeism and improved morale. It is hard to quantify these benefits, but a company investment of $100-$150 per employee each year to participate in an employee wellness program can save companies $300 to $450 for each employee every year, according to Ron Goetzel, Director, Cornell University Institute for Health and Productivity Studies. It would definitely be good for office workers if every company offered Healthy @ Work a position at their work place.

About Alter EatGo: The company was created because Chef Eric Paul wanted to share his knowledge and passion for healthy living with the millions of Americans who have challenges with managing their weight. Unlike fad diets, which are usually short term weight loss solutions, Alter EatGo offers well balanced meals based on the USDA Food Pyramid system and advocates physical activity and behavioral modification. Not only does Alter EatGo meal program address proper nutrition, but they are partnering with fitness facilities and personal trainers to help increase the physical activity levels of their clients. "It's about creating nutritious meal options and advocating physical activity so our customers can maintain their health over a lifetime", says Chef Eric. To find out more about Alter EatGo, you can visit http://www.altereatgo.com.

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Chef Eric Paul
Alter EatGo
(312) 296 7974
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