Calvin Klein Underwear Survey's 1000 People, Revealing the Skinny on Skivvies

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Find out what's on his mind...and under his clothing

There's nothing worse than seeing a gent in frumpy fabrics! With Calvin Klein Underwear, guys can feel completely confident, while looking fashionable, well-groomed, and ready to make a lasting impression.

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Fall is approaching, which means men will swap their cargo shorts and t-shirts for stylish pants, sweaters…and new underwear. If you thought men didn't like to shop, think again. Whether he's on the hunt for a fresh pair of jeans or leather jacket, guys are just as particular with their underwear as they are with their outfits. According to a recent Calvin Klein Underwear survey that polled 600 men and 400 women*, more than eight pairs of men's underwear are purchased in one year. In fact, looking fashionable and feeling self-assured are top of mind. Approximately 70% of those polled admit their under garments are an extension of their personality and 80% say a good pair makes them feel more confident. In fact, 75% of men say they have never been caught wearing embarrassing underwear.

"Whether you are wearing a crisp white shirt, slim fitting pants or rockin' your favorite pair of jeans, it's important to set your wardrobe foundation with a stylish and comfortable pair of underwear," said Jeannie Mai, Celebrity Stylist, Host of Style Network's "How Do I Look" and "Extra" Correspondent. "There's nothing worse than seeing a gent in frumpy fabrics! With Calvin Klein Underwear, guys can feel completely confident, while looking fashionable, well-groomed, and ready to make a lasting impression."

With more then half of those surveyed revealing that Calvin Klein is their preferred designer underwear, 90% admit that value is important and 81% typically buy a pack with multiple pairs. With a number of slim and loose fitting styles, patterns, and colors, Calvin Klein Underwear offers a variety of high-quality under garments for his personal preference. Top fashions include:

  • Classic Two Pack Boxer Briefs ($32.50) - The iconic boxer brief now available in a value pack. 100% cotton with a traditional fit, these Boxer Briefs are sexy yet functional with the signature Calvin Klein logo waistband. Available in black and white.

Survey says boxer briefs are the most popular style of men's underwear. Most favored celebrity women would want to catch in their Calvins? Matthew McConaughey.

  • BXR Matrix Woven Slim Fit Boxer ($8.75-$17.50) - This slim fit woven boxer is shorter in length and suited for a more defined fit. Ideal under slim pants, choose from a number of colors and patterns.

Survey says multi-colored or patterned underwear is the most popular color of men's underwear.

  • Body Micro Modal Trunk ($24.00) - With a luxurious soft hand and body defining fit, these Body Micro Modal trunks provide maximum comfort and style. Available in a range of seasonal colors. Made with 90% modal, 10% Lycra® spandex.

Survey says the material is an important factor when buying underwear.

All Calvin Klein Underwear products are available at fine department stores and cku.com.

For more information, please contact:
Lauren Miller/Pam Burstein - DeVries Public Relations
212.891.0478/212.891.0458

*Survey research conducted by Survey.com

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Pam Burstein
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