Beauty Icon Allen Edwards Launches New SHEAR FORCE Hair Products On Primetime ShopNBC September 25, 2009

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Beauty icon and creator of the Farrah Fawcett layered cut Allen Edwards is launching his amazing hair product collection SHEAR FORCE nationally on ShopNBC on September 25, 2009. The 13 product collection features brand new technology and delivery systems.

Beauty icon and creator of the Farrah Fawcett layered cut Allen Edwards is launching his amazing hair product collection Shear Force nationally on ShopNBC, the premium lifestyle in electronic retailing, this Friday, September 25. Allen Edwards himself will be on-air demonstrating his new product line during four shows this weekend: Friday at 12 pm and 7 pm ET, and Saturday at 9 am and 6 pm ET.

The Shear Force product collection features brand new technology and delivery systems. The Deep Moisture Shampoo is created with Shear Force's exclusive Marula oil, ripe harvested from the African fruit tree and Moringa Seed. Known as a miracle oil, Marula penetrates deep to help heal, imparting antioxidant protection for strong, youthful shine. All SHEAR FORCE products are PABA free and color safe. The brand is positioned for men and women of all ages and hair types and is currently available at Allen Edwards Salons and at http://www.allenedwards.com.

Other products in the Shear Force collection on ShopNBC include:

Discovery Kit (C45840)- Exclusive to ShopNBC, the Discovery Kit contains the sulfate, sodium, and sodium-chloride free Treatment Shampoo, the Anti-Aging Conditioner featuring the exclusive Marula-Moringa blend, the detangling and conditioning spray Vital Complex, Sea Silk Styler, a medium hold forming spray, and the Spray Curl Gel, a soft-hold volumizing stylizing spritz.

Texture Defining String (C45843) - This unique fiber paste pulls through hair like taffy, twisting in texture and molding an exact look.

Thickening Spray Mist Duo (C45842) - Never stiff or sticky, this spray mist bonds to hair, filling in spaces to create a thick feel and appearance.

For more information on Shear Force products offered at ShopNBC, please visit http://www.ShopNBC.com, keyword "Shear Force".

Allen Edwards has demonstrated his expertise on more than 1,000 television appearances including "The Oprah Winfrey Show," "Entertainment Tonight", "Regis", "Access Hollywood" and "Split Ends" on The Style Network. He continues to work his magic at his two salons, the Allen Edwards Salon + Spa in Santa Monica and Woodland Hills, California, remaining at the core and cutting edge of the business of hair and image. The Santa Monica location was just voted the #2 in America on Salon City Magazine's "HOT 100 List".    

Donna Tarantino-Loyle, ShopNBC's Director of Health & Beauty, said: "We are so excited to bring Shear Force to ShopNBC! What Allen Edwards has accomplished, taking indigenous ingredients and combining them with new technology in haircare to create premium performance products, is truly remarkable. Our viewers are going to be wowed by these products!"

From the force of nature comes the SHEAR FORCE of beauty --- Yours!

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site.

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Melinda Manos

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