This impressive group of advisors support our company mission to become the dominant resource for advertisers to reach the desirable business decision maker audience. Our expanding publisher network and soon to be released syndication platform will provide a solution that does not exist in the market today, and our advisors have been instrumental in positioning us for success.
San Francisco, CA (PRWEB) September 23, 2009
Decision Maker Media (DMM), a leading online B2B advertising platform, today announced that the company has brought together a group of prominent industry luminaries that represent unprecedented experience and innovation in the online media and advertising industry to work with the DMM founders as they grow the company.
Decision Maker Media CEO, Pete Scott Jr., said, "This impressive group of advisors support our company mission to become the dominant resource for advertisers to reach the desirable business decision maker audience. Our expanding publisher network and soon to be released syndication platform will provide a solution that does not exist in the market today, and our advisors have been instrumental in positioning us for success."
Decision Maker Media's timely market entrance has enabled business trade publishers to effectively extract more value from their online properties as audiences become increasingly reliant on the Internet for news and information. DMM's transparent network is comprised of the "must read" industry specific magazine websites that business decision makers rely upon for information and purchase decision validation. Utilizing creative campaigns and customized programs, advertisers can connect with this highly focused audience of C-level executives, managers, and business owners.
Decision Maker Media's iconic advisory group includes:
David is the founder of Mediasmith, a leading full services agency in San Francisco. He is an internationally recognized expert in the areas of new media application, media strategy, media planning and metrics. At the forefront of new metrics applications, David's advisory board and industry committee involvement has included the AAAAs, ARF, comScore Media Metrix, Quantcast, IAB, and Online Publishers Association, where he has worked to establish and refine standards in metrics, business practices and financial issues for interactive advertising. With a number of awards to his name, including an Effie, David was most recently awarded the first-ever ad:tech Industry Achievement Award. This accolade recognized his long-term dedication and consistent outstanding service to the digital marketing industry.
John is co-founder and CEO of Catalyst:SF, a capital marketing firm that helps companies develop and implement emerging digital media strategies. John was previously the President of Sales & Marketing for Jumpstart Automotive Media (San Francisco) acquired by Hachette Filipacchi Media. From 2004 to 2006, he served as the Executive Vice President of Business Strategy at Carat Fusion. He was a founder of Pericles Communication, a political digital firm that helped advocacy and political groups tap into interactive marketing. John handled the online advertising strategy for five races, including one Presidential and four Senate seats; all five candidates won. In 2000, while at Winstar Interactive Media, he helped engineer its acquisition by Interep Interactive, the largest independent online ad sales company in the US, where he became COO. Prior to Winstar, John was the founding Sales Manager for Mapquest.com (Denver) which he joined in the fall of 1996.
Tim is EVP/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of Publicis Groupe's VivaKi digital services hub who is responsible for the solicitation, negotiation and oversight of the unit's strategic partnership and investment activity. His current role is an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media, and includes formal advisory and directorial positions with over three dozen early-stage companies. Prior to Denuo, Tim was SVP of Emerging Contacts for Starcom MediaVest Group, and has over 20 years of traditional and interactive agency media experience. Tim has been Chairman of the (AAAA) Advanced Television Committee, a founding member of the Steering Committee IDiA Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive TV Today's Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine's "Media 100" list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets.
Colin is CEO and Founder of Media7, a consultancy and strategic advisory company focusing on mobile media. He is also a Venture Affiliate at IDG Ventures San Francisco, a Senior Fellow and Advisory Board member of the Society for New Communications Research and an advisor to a number of early and mid-stage companies. He held a series of senior executive leadership roles at IDG (International Data Group) from 1993 to 2008, and served on the IDG senior management team and the operations review boards of all the IDG brands. Colin has extensive international experience, working with IDG business units in Europe and Asia. He was responsible for the development of several internal business development projects in addition to overseeing corporate M&A. These initiatives led to the launch of IDG Connect and a major shift in overall corporate strategy to focus the company away from print toward a more profitable digital-centric future.
As of April 2009, Michael is CEO of Keystream. He had been President of Innovation Strategy and Growth for Mediabrands (a holding within The Interpublic Group to oversee its global media assets). Prior to joining Mediabrands, Michael spent five years at Clear Channel Outdoor where he was Global Director of Digital Media. Prior to joining Clear Channel Outdoor, Michael served for over two years as President and COO of AdSpace Networks, Inc., one of the first builders of digital media networks and software for managing advertising and promotion in public spaces. Earlier, Michael was President and COO of Organic, Inc., and directly oversaw the company's evolution into a leading global digital marketing services company with ten offices worldwide. He was also responsible for taking the company public on the NASDAQ in 2000. Before joining Organic, he served as Chief Revenue Officer at da Vinci Time & Space, a leading interactive television company focused on creating original content and development tools for interactive programming.
About Decision Maker Media
Decision Maker Media (DMM) is a vertical media platform connecting Fortune 1000 advertisers with a targeted audience of top-level managers, company owners, and key decision makers in all small, mid-size and big American businesses. The company has amassed over 750 "must read," industry specific websites across more than 70 professions and US business industries. Advertisers can reach 20MM+ unique users monthly through integrated creative advertising programs that include display, rich-media, email, sponsorships, content syndication, and social media. The platform provides network transparency and a single point of contact to support purchasing, tracking and reporting transactions. DMM is headquartered in San Francisco, at 300 Montgomery St. Suite 201, with offices in New York, Chicago and Detroit. For more information go to: http://www.decisionmakermedia.com. Follow DMM on Twitter: http://www.twitter.com/b2badvertising