Shoptopia Drops Anchor at South Bay Galleria in Redondo Beach

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Social shopping experience connects South Bay shoppers with brands and local retailers.

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We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center

The national social shopping network Shoptopia debuts at South Bay Galleria in Redondo Beach on September 26 during a Fashion Trends Forecast event hosted at the mall. This occasion at South Bay marks the most recent appearance of Shoptopia at a California shopping center. Shoptopia is a national social shopping networking website created by Mallfinder Network to connect shoppers of these centers with others who share their passion for shopping, as well as retailers and other community groups. Designed for people who think shopping with friends makes a trip to the mall even better, Shoptopia is an online experience where shoppers exchange insights, receive special offers and deals from retailers, and plan their trip to the shopping center.

"We designed Shoptopia to meet the needs of shoppers and to connect them directly with brands, retailers and products available to them at their local shopping center," said John Dee, president of Mallfinder Network.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members share insights, product reviews and their passion for shopping across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at the retailers of their local shopping center.

"Shoptopia helps us build relationships with shoppers and gives us the opportunity to provide them with information about retailers and promotions that are specifically relevant to them," said Linda Green, marketing director, South Bay Galleria. "Shoptopia allows us to enhance the in-store shopping experience by taking our shoppers from online and enticing them to visit the mall. We can communicate with our shoppers in real time about all the different activities and sales promotion that are meaningful to them happening at the center."

In celebration of Shoptopia’s launch, the center plans to give a free $10 gift card, while supplies last, to the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services on September 26. All members will be entered into an individual drawing for a $250 shopping spree, just for signing up for a free membership now through October 18, 2009. In addition, Shoptopia will award special prize giveaways to shoppers on the day of their launch via a special text message mobile campaign.

Shoptopia’s Style Editor James Campbell will showcase the latest fashions trends for fall at the Shoptopia Fashion Trends Forecast featuring retailers from South Bay Galleria. The Fashion Trend Forecast will take place at South Bay Galleria’s Center Court on September 26 at 2pm.

Joining Shoptopia is easy and free. Users sign up to create a profile and personalize their shopping preferences. They collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers converse across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Health & Beauty, and Eco-Green.

Once members create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and their shopping center. Retailers build relationships with shoppers who frequent their stores and provide them with relevant product information and promotions.

Shoptopia has launched at The Shops at Northfield Stapleton, Denver, CO, The Orchard Town Center, Westminster, CO, Southlands, Aurora, Co, Antelope Valley Mall, Palmdale, CA; Boulevard Mall, Amherst, NY; The Promenade Bolingbrook, Bolingbrook, IL; The Mall at Robinson, Pittsburgh, PA; Charleston Town Center, Charleston, WV; The Mall at Stonecrest, Lithonia, GA; Promenade Temecula, Temecula, CA; Galleria at Sunset, Henderson, NV; and Short Pump Town Center, Richmond VA. Following the launch at South Bay Galleria, Shoptopia will continue to launch at centers nationwide through the end of the year.

About Shoptopia and Mallfinder Network
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 260 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Network, please visit Experience Shoptopia at

About South Bay Galleria
South Bay Galleria is a one million square-foot, three-level shopping center located in Redondo Beach, California at the intersection of Artesia and Hawthorne Boulevards. The Center is anchored by Nordstrom, Macy's, Kohl's and AMC South Bay Galleria 16, and includes 140 premier shops, restaurants and a food court. For more information, visit South Bay Galleria is owned and managed by Forest City Enterprises, Inc., a publicly traded (NYSE: FCEA and FCEB) national real estate company.


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