Traffic Marketplace Debuts New Division, TMPSocial

Share Article

New monetization platform leverages traffic marketplace's online advertising expertise specifically for social media

Jim Waltz, President - Traffic Marketplace

The opportunity for change and innovation is exponential--look for new TMPSocial products that not only increase monetization, but integrate seamlessly into the social experience.

Traffic Marketplace announced today the launch of TMPSocial, a new division created to help advertisers reach consumers via social media and to assist application developers in generating revenue from their games and applications. TMPSocial is the first social media solution created by a comScore top ten advertising network, utilizing fully optimized behavioral targeting products, supported by a large sales team, and backed by hundreds of branded advertisers, to the social media environment.

"Social media is estimated to be a $2 billion a year industry--with most of the revenue-generating potential still untapped," said Jim Waltz, President, Traffic Marketplace. "Traffic Marketplace has the perfect combination of qualities to create a uniquely viable social media solution: advanced dynamic ad serving, a long and successful history in lead generation and promotions, and relationships with some of the largest advertisers and agencies in the world eager to dive into this new marketplace."

TMPSocial offers a suite of advertiser and publisher products, including a display banner network, custom widget and application development, app link exchange and alternative payment solutions for social applications. TMPSocial clients can expect to receive the same benefits as Traffic Marketplace partners, including:

  • esp™ targeting solution blending consumer interest, behavior, demo and psychographic information and data from more than 600,000 proprietary websites, publishers and market research providers
  • Campaign reporting and analytics providing total impressions, click-throughs, conversions and payouts
  • Direct and exclusive offers to ensure maximum percentage payout
  • Fraud control monitoring with bot detection and lead validation
  • Custom creative design and web development

"The social media space is the fastest growing emerging market in online advertising today," said Sheldon Owen, General Manager, TMPSocial. "The opportunity for change and innovation is exponential--look for new TMPSocial products that not only increase monetization, but integrate seamlessly into the social experience."

"For social media to continue to flourish, it will need new monetization models that work within the social media environment and drive quality results for advertisers, creating strong economic results for apps and social media publishers," said Art Shaw, CEO of parent company Connexus Corporation. "TMPSocial is very much an organic extension of Traffic Marketplace's core capabilities, and is perfectly positioned to bring innovation, backed by a decade of expertise, to this new and exciting frontier."

For more information on TMPSocial, visit the new website,

About Traffic Marketplace
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 137MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email, social media and custom hosted solutions.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ina Murdock-Santos
Visit website