Phoenix, AZ (PRWEB) September 24, 2009
Ricardo Antonio Chavira, star of ABC's hit TV show Desperate Housewives, found himself in a role he hoped never to play again - breast cancer caregiver. The diagnosis of his two sisters in late 2008 left Chavira shocked and overwhelmed with old memories of the challenges he experienced as a caregiver to his mother.
"I have experienced firsthand the tremendous impact breast cancer has on the women who fight it and the loved ones who support them," said Chavira. "This is a disease that catches you unaware and, without the right resources, leaves you feeling frightened and alone."
Chavira's personal connection as a cancer caregiver has led him to partner with The Wellness Community (TWC) to launch a new, innovative campaign to help educate people about the needs of cancer caregivers and provide much needed support. Made possible by a grant from The Breast Cancer Fund of National Philanthropic Trust, the C.A.R.E. (Cancer Advocate Resources and Education) Campaign for breast cancer caregivers provides free resources, tips and support for those caring for a loved one with breast cancer.
The campaign features four core components. A comprehensive educational publication, Frankly Speaking About Cancer: When a Woman You Care About Has Breast Cancer, provides personal stories, checklists and practical advice for caregivers to help them address both their own needs and those of their loved ones. The national CAREing and COPEing workshop series, which aims at helping caregivers and patients better communicate and problem solve as a team, will be hosted at Wellness Communities across the country. To help educate the public about the role of cancer caregivers and the resources available to them, a public service announcement, featuring Ricardo Antonio Chavira, will air across the United States. Finally, the campaign provides Web-based resources specifically for those who care about someone with breast cancer.
To help reach breast cancer caregivers and encourage them to access these valuable resources, Chavira will also join the host of the internet radio show, Frankly Speaking About Cancer, Kim Thiboldeaux, president and CEO of The Wellness Community on a special episode airing Tuesday, September 29, 2009 at 1pm PT/4pm ET. A first of its kind internet radio talk show on the VoiceAmerica™ Network's Health & Wellness Channel, the show focuses specifically on how to live a better life with cancer and features a variety of quests - including physicians, researchers, survivors, business leaders, social workers and caregivers - with whom listeners can connect and draw inspiration. To listen to weekly broadcasts as well as archived episodes of Frankly Speaking About Cancer, visit: http://www.modavox.com/voiceamericacms/WebModules/HostModaview.aspx?HostId=546&ChannelId=5&Flag=1.
"There is a great need to address the well-being of cancer caregivers," said Kim Thiboldeaux, president and CEO of TWC. "While the cancer community has done a remarkable job identifying and supporting the needs of people with cancer, a significant gap exists in supporting and providing information for caregivers."
Of the estimated 1.5 million people in the United States that will be diagnosed with cancer, nearly 200,000 women will be told they have breast cancer. For most of these women, someone who cares about them will take on the role of caregiver. These caregivers provide an invaluable service to those with cancer, offering support on many different levels. This includes making meals, going to doctor appointments, picking up prescriptions or helping their loved one cope with the emotions of a cancer diagnosis and treatment. While they devote a substantial amount of time and energy to their loved ones, they often do not take the time to focus on their own needs leading to significant distress that is often unrecognized and unreported. There is a great need to address the well-being of cancer caregivers and arm them with strategies and skills that enhance their ability to provide supportive care to their loved ones while avoiding burnout.
To learn more about the C.A.R.E. Campaign and cancer caregiving, or to access these resources, visit http://www.thewellnesscommunity.org.
Frankly Speaking About Cancer with The Wellness Community airs live on Tuesdays at 1 PM Pacific / 3 PM Central / 4 PM Eastern on the VoiceAmerica Health & Wellness Channel. To access the show, log on at http://www.modavox.com/voiceamericahealth. All shows will be available in The Wellness Community's Content Library on the VoiceAmerica Health & Wellness Network for on-demand and podcast download.
The VoiceAmericaTM Network offers the latest conversations in a talk radio format, providing education, interaction, and advice on key issues live, on demand as well as through pod cast download. If interested in hosting a talk radio show on VoiceAmerica Network, contact Jeff Spenard, President of Internet Radio at 480-294-6417 or at jeff.spenard @ modavox.com.
Contact Senior Executive Producer Melissa Schmitz at 480-294-6410 for advertising / sponsorship information or other show details.
About the C.A.R.E. Campaign
The C.A.R.E. (Cancer Advocate Resources and Education) Campaign for breast cancer caregivers provides free resources, tips and support for those caring for a loved one with breast cancer. Developed by The Wellness Community, with support from The Breast Cancer Fund of National Philanthropic Trust, the C.A.R.E. Campaign's resources include the educational publication, Frankly Speaking About Cancer: When A Woman You Care About Has Breast Cancer, the CAREing & COPEing workshops, as well as Web-based resources specifically for those who care about someone with breast cancer.
About The Wellness Community and Gilda's Club
In July 2009, The Wellness Community and Gilda's Club joined forces to become the largest provider of cancer support worldwide. The combined organization is comprised of nearly 50 local affiliates, 12 affiliates in development and over 100 satellite locations. Together, we will continue to provide support, education and hope to all people affected by cancer. By offering professionally-led support groups, educational workshops, nutrition and exercise programs, and stress-reduction classes, The Wellness Community and Gilda's Club continue to empower and educate individuals affected by cancer. For more information, visit http://www.thewellnesscommunity.org.
About VoiceAmerica / Modavox:
(OTC.BB MDVX), Modavox is the leading producer and distributor of online talk radio content, streaming approximately 250 hours of live programs and scheduled replays weekly on its Modavox VoiceAmerica™ Network (http://www.voiceamerica.com). Modavox, Inc. (http://www.modavox.com) is a pioneer in internet broadcasting, producing and syndicating online audio and video, and offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through its patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand internet broadcasting and syndication, content management, online meetings, event management, enterprise communications and distance learning.
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