African American Marketing Firm Secures Sponsorship From McDonald's and Sprite

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Lee Moss Media tapped to help the world's largest fast food and soft drink companies market to African Americans online.

Lee Moss Media, a firm that specializes in online marketing and public relations to African Americans, has recently secured sponsorship deals with McDonald's and Sprite. Both deals are for extensive advertising campaigns targeting African American college students via - the firm's flagship web site.

The McDonald's campaign, via advertising agency Burrell Communications, promotes their "Flavor Battle" competition - which involves voting for the best DJ (Spinderella, DJ Irie, or Bryan Michael-Cox) - each associated with a specialty hamburger.

The Sprite campaign, via advertising agency MediaVest, promotes their upcoming "Step Off" competition - a televised stepping tournament where Black fraternity and sorority teams can compete for a $1.5 million in scholarship prizes.

Based in Columbus, Ohio, Lee Moss Media owns the largest network of premium African American web sites - including,,,,,, and many others. Combined, they have a reach of over 2 million unique visitors each month.

Just recently, they acquired - with plans to launch it as an online tool for major corporations looking to do business with minority suppliers.

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