Leading Industry Analysts to Present at 12th Annual International Business Rules Forum 2009

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The producers of the 12th Annual International Business Rules Forum™, the worldwide conference leader in business rules and enterprise decision management (EDM), today announced that Stephen D. Hendrick, Group Vice President, Application Development & Deployment Research, IDC, John R. Rymer, Vice President and Principal Analyst, Forrester Research, Inc. and Jim Sinur, Vice President, Gartner are all participating in this year's Forum, being held, along with its two co-located conferences, Enterprise Decision Management Summit and the Business Alignment Symposium, at Bellagio in Las Vegas, November 1-5, 2009.

Nowhere else is the entire rules and decisioning industry brought together in one place

The producers of the 12th Annual International Business Rules Forum™, the worldwide conference leader in business rules and enterprise decision management (EDM), today announced that Stephen D. Hendrick, Group Vice President, Application Development & Deployment Research, IDC, John R. Rymer, Vice President and Principal Analyst, Forrester Research, Inc. and Jim Sinur, Vice President, Gartner are all participating in this year's Forum, being held, along with its two co-located conferences, Enterprise Decision Management Summit and the http://www.businessrulesforum.com/business-alignment.php Business Alignment Symposium, at Bellagio in Las Vegas, November 1-5, 2009.

The Forum's mix of tutorials, keynotes, panels, sessions, labs, along with the accompanying expo featuring the major vendors in the space, are designed to increase the ROI obtained by businesses adopting business rules and decisioning technology. "Nowhere else is the entire rules and decisioning industry brought together in one place", commented Forum Chair, Ronald G. Ross. "We're thrilled that even in the current environment organizations are continuing to invest in the benefits obtained from creating a more agile organization. Now more than ever, competitive advantage is key", said James Taylor, Chair of the co-located EDM Summit.

This year's Forum is focused on best practices with "How-To" and Case Study Tracks designed to provide maximum take-home value to participants looking to apply what they've learned as soon as they are back in the office. Industry sectors represented at this year's Forum Conferences include insurance, financial services, government, healthcare, utilities, manufacturing, transportation, tourism, consulting and information technology. More than 70 sessions are running, including five tracks of highly informative presentations and panel discussions on what it takes to achieve success with rules, decisioning, and related products and services. Reflected in the session topics will be five areas of special coverage, including Service-Oriented Architecture (SOA), Business Process Management (BPM), Business Intelligence and BI 2.0, Compliance, Governance, and Legacy Modernization. Senior technical and management speakers will be featured from the private sector, government, consulting, standards groups, and industry-leading vendor organizations. This year's presenters will include noted experts and authorities such as Roger Burlton, Stephen D. Hendrick, Sandy Kemsley, Gladys S.W. Lam, David Luckham, Ronald G. Ross, John Rymer, Jim Sinur and James Taylor.

The hugely successful Fun Labs!, enabling attendees to test-drive the vendors' rule tools on laptops using facilitated case studies provided by the vendors will also return. Vendors participating in Rules Expo include FICO, Convergys Corporation, Delta-R, Innovations Software Technology, Pegasystems, Business Rule Solutions, Experian, InRule Technology, Red Hat, RuleArts, Savvion, IBM, Corticon, Equifax, IDIOM, OpenRules, Inc..

The International RuleML Symposium on Rule Interchange and Applications is once again running alongside the Forum, devoted to practical distributed rule technologies and rule-based applications which need language standards for rules (inter)operating in, e.g., the Semantic Web, Multi-Agent Systems, Event-Driven Architectures, and Service-Oriented Applications.
About Business Rules Forum

Founded in 1997, the International Business Rules Forum is the conference of record for the business rules industry and organizations that use and develop enterprise decision management (EDM) tools, platforms and services. This year's 12th Forum will be the world's largest single event focused exclusively on successfully using rules and decisioning technologies to build agile applications and high value-add business solutions. The Business Rules Forum 2009 will consist of several simultaneous events, including the Business Rules Forum conference chaired by Ronald G. Ross, Rules Expo and vendor showcase, the EDM Summit Conference chaired by James Taylor and the Business Alignment Symposium chaired by Roger Burlton. Supporting groups include Business Rules Group (BRG), Object Management Group (OMG) and RuleML.

The Business Rules Forum conferences will be held November 1-5 at Bellagio in Las Vegas, NV and is produced by Rising Media, Inc For more information, please visit 12th Annual International Business Rules Forum™ or Enterprise Decision Management Summit.

Business Rules Forum, Enterprise Decision Management Summit and Business Alignment Symposium are trademarks of the Forum. All other registered trademarks and trademarks mentioned herein are the property of their respective owners.

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