Pearson Learning Solutions Wins Prestigious WebAward from Web Marketing Association

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New Site Designed to Meet the Needs of Educators, Students, Booksellers

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Pearson Learning Solutions' newly designed website,, received a 2009 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association. The WMA is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

The award, for Education Standard of Excellence, was given for overall design and development of the site, which was created in conjunction with Overdrive Interactive, a Boston-based online marketing agency. WebAward judges reviewed the websites using seven criteria: design, ease of use, copywriting, interactivity, use of technology, innovation, and content.

The new site presents information about the wide range of Pearson's learning solution capabilities in an easy-to-follow way. The intuitive site structure is based on feedback from customer and company-wide focus groups. The catalog of custom solutions can be searched in a variety of ways, including by medium (print, media, online); by discipline; and by course or key word. The site includes a Your Needs Our Solutions page, which helps web visitors find their way to the type of custom solutions they are seeking. A Students section acts as a resource for studying tips and job and volunteer opportunities, and all of the site's copy is optimized for search engines.

Pearson Learning Solutions draws on the vast Pearson library of educational content, services, and media to offer clients a single access point to the full range of Pearson's resources and expertise. These include development of custom publications, media and online courses; learning design expertise for guided-learning materials; subject matter expertise from Pearson's world-class authors and contributors; development of electronic content in any form and on any platform; and assessment and faculty development expertise.

"The new provides our web visitors with clear paths to the learning solutions they are searching for," said Hester Tinti-Kane, online marketing manager, Pearson Learning Solutions. "Our fresh, search-optimized site is drawing over 50% more traffic than last summer. Winning a WebAward is an honor and I am happy to see the great folks at Overdrive Interactive recognized."

"We are delighted to be recognized with the prestigious Web Award," said Ty Velde, director of client services, Overdrive Interactive. "To be recognized by a jury of your peers is definitely validating and an acknowledgement of the great work that Overdrive is doing on behalf of our clients."

For more information on the Web Marketing Association Awards, visit:

About Pearson:
Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include eCollege, Prentice Hall, Addison Wesley, Benjamin Cummings, MyLabs, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to

Susan Aspey
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