learn it by living it
Cambridge, MA (PRWEB) September 25, 2009
EF Educational Tours, the world's leading educational travel company, is proud to announce the new season of its popular student travel reality series, Life on Tour™ -- in conjunction with two leading teen-focused entertainment and media companies, Bunim-Murray Productions and Alloy Media + Marketing.
Bunim-Murray Productions, the legendary pioneer of reality television, filmed and produced Life on Tour for the second consecutive year. Bunim-Murray -- which is widely credited with inventing the reality TV genre with the creation of MTV's The Real World and other popular reality shows -- brings its superior expertise and unique storytelling vision to the series through its digital production arm, M Theory.
Alloy Media + Marketing is broadcasting the Life on Tour series on TEEN.com "TV" (http://www.teen.com ), its premium digital entertainment network delivering original, short-form programming to the youth audience. Overall, the Alloy Digital Network audience comprises more than 30 million users, representing a major segment of the coveted and perpetually connected millennial market. Additionally, Life on Tour will be promoted via Alloy's award-winning news broadcast, Channel One News, which reaches more than 6 million middle and high school students nationwide on a daily basis.
Life on Tour documents the real-life adventures of seven high school students on an incredible international journey. The series follows the students on their whirlwind EF adventure to spectacular Spain and magical Morocco. From art and architecture to culture and cuisine to sunny beaches and flamenco dancing, the students experience everything these countries have to offer. The featured students are Becca from Ludlow, Massachusetts; Brooke from Osage, Iowa; Britton from Wardell, Missouri; Haseena from Lilburn, Georgia; Jeru from San Juan, Puerto Rico; Mason from Dunlap, Tennessee; and Matty from Brooklyn, New York.
The first two episodes of Life on Tour premiered this week at Teen.com/LifeOnTour. New episodes in the 10-part series will debut every Tuesday on Teen.com. The successful pilot season of Life on Tour™ can be viewed online at eftours.com/LifeOnTour.
About EF Educational Tours:
EF Educational Tours is the world's leading educational travel company, creating valuable international travel opportunities for teachers and students. EF's educational tours help student groups to "learn it by living it" when they experience the very best historic, cultural and natural sites in the world. EF also is the only fully accredited international tour company and a board member of the Partnership for 21st Century Skills. EF Educational Tours is a division of EF Education First, the largest private education company in the world with hundreds of offices and schools in more than 50 countries. For more information about EF Educational Tours, visit http://www.eftours.com.
About Bunim-Murray Productions:
Bunim-Murray Productions is the leading independent producer of innovative entertainment content. The company is widely credited with creating the reality television genre with its hit series The Real World. BMP continued to innovate with the first reality game show, Road Rules, in 1995; the first reality sitcom, The Simple Life, in 2003; and the first reality soap opera, Starting Over, in 2003. Bunim-Murray's current programming includes The Bad Girls Club (Oxygen), Keeping up with the Kardashians (E! Entertainment), The Real World and The Real World/Road Rules Challenge, the sixth season of Project Runway and the Models of the Runway (both for Lifetime), Kourtney and Khloe Take Miami (on E! Entertainment) and the upcoming series Styl'd (on MTV). Launched in 2006 to better reach the Digital Generation, Bunim-Murray's M Theory Entertainment is a spin-off entity focusing on new media initiatives and is currently producing Life on Tour™, a reality travel series in conjunction with EF Educational Tours. Bunim-Murray Productions is based in Van Nuys, CA. It was founded in 1987 by Jonathan Murray and the late Mary-Ellis Bunim. For more information, visit http://www.bunim-murray.com .
About Alloy Media + Marketing:
Alloy Media + Marketing (AM+M) (NASDAQ: ALOY) is one of the country's largest providers of media and marketing programs reaching targeted consumer segments. Alloy manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. Alloy works with more than 1,500 companies, including half of the Fortune 200. For more information about Alloy, visit the corporate website at http://www.alloymarketing.com .
Director of Communications
EF Educational Tours
1 Education St.
Cambridge, MA 02141