The Center for Women and Families and Leapfrog Interactive to Launch Redesigned Website

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The Center for Women and Families and Leapfrog Interactive have partnered to launch a comprehensive new website at which will go live September 15, 2009 and will introduce a new interactive donation feature that allows visitors to specify the dollar amount and contribution target with a few simple clicks.

The Center's redesigned website will provide our donors a more intuitive and efficient online giving experience

The Center for Women and Families and Leapfrog Interactive have partnered to launch a comprehensive new website which goes live this month and will introduce a new interactive donation feature that allows visitors to specify the dollar amount and contribution target with a few simple clicks.

"The Center's redesigned website will provide our donors a more intuitive and efficient online giving experience," said Elizabeth Fitzgibbons, Communications Manager at The Center for Women and Families. "Visitors can choose from a number of different contribution targets, including the popular Adopt-a-Room program, which funds a client's bedroom for a year."

The new website will also offer more information about The Center's services and locations, various ways for community members to get involved with The Center, a detailed event calendar and a comprehensive publication library. Visually, the website will sport the organization and creative flair consumers have come to expect from Leapfrog Interactive.

About The Center for Women and Families
Originally part of the YWCA, The Center for Women and Families began offering services in 1912. Today The Center is a private nonprofit organization that helps victims of intimate partner abuse or sexual violence to become survivors through supportive services, community education and cooperative partnerships in eleven Kentuckiana counties. Innovative programming and dedicated staff bolster The Center's six facilities, three of which provide emergency shelter and transitional housing. The Joan E. Thomas, M.D. Campus in downtown Louisville features the region's only Sexual Assault Nurse Examiner Clinic, offering immediate, confidential services to victims of sexual assault.

About LeapFrog Interactive
LeapFrog Interactive is a performance-driven interactive agency that creates powerful and innovative marketing initiatives for major brands in the consumer retail, fashion and entertainment, food and beverage, and financial markets.

With offices in Louisville and Boston, LeapFrog works with clients from coast to coast, including McGraw-Hill, Lily of France, Sutter Home, Tommy Hilfiger, Axcess Financial, and Graco.

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Heather Radford