Executive Conversation Announces Executive Focused Selling Now Delivered Live to Your Desktop

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Executive Conversation introduces virtual delivery capability for its flagship sales training workshop, Executive Focused Selling. Virtual Executive Focused Selling (vEFS) immerses sales professionals in a live, executive selling environment while equipping those responsible for learning and development with a new, cost-effective option to provide business acumen sales training. The best of both worlds, vEFS combines acclaimed, executive-led instruction plus a proven, time-tested curriculum--conveniently available from the desktop.

Executive Conversation today introduces virtual delivery capability for its flagship sales training workshop, Executive Focused Selling. Virtual Executive Focused Selling (vEFS) immerses sales professionals in a live, executive selling environment while equipping those responsible for learning and development with a new, cost-effective option to provide business acumen sales training. The best of both worlds, vEFS combines acclaimed, executive-led instruction plus a proven, time-tested curriculum--conveniently available from the desktop.

"Our customers kept telling us our teams still need to strengthen their business acumen and executive selling skills, however cost containment mandates were limiting their ability to do so," says Executive Conversation CEO Suzanne Sheppard. "After delivering hundreds of hours of live, online training to fine tune the learning experience, we're now pleased to make vEFS broadly available."

Designed for sales professionals selling directly to business customers, vEFS is the first of the family of Executive Focused Selling workshops available via virtual classroom. Sharing a similar set of learning outcomes as face-to-face Executive Focused Selling workshops, participants are challenged to:

  •     Find and interpret account information to identify selling opportunities.
  •     Position and sell the business value of their solutions.
  •     Strengthen their credibility and confidence when engaging decision makers.
  •     Present business proposals linked to measurable financial returns.
  •     Gain a buyer's-side perspective to more fluently speak the language of executives.

Customizable Sales Training Delivered to the Desktop
vEFS workshops are led by Executive Conversation's acclaimed team of C-level executives, seasoned leaders who share their buyer's-side insights into the executive mindset. Consistent with all Executive Conversation sales training, participants work on actual accounts and opportunities while being challenged to demonstrate their business value to high-level decision makers.

"We're working with customers to sell their way out of this downturn. vEFS readies sales professionals to credibly engage customer executives by selling their solution's ability to improve business performance," says Eric Beckman, Executive Vice President of Marketing and Strategy.

vEFS was specifically designed to support rapid customization and integration with a customer's broader training development initiatives to deliver the right message to the right audience. Additionally, vEFS blend components of Executive Conversation's Know it Now online sales training to further enrich the learning experience.

A Convenient, Collaborative Online Learning Environment
Breakout rooms encourage interaction among participants by creating subgroups--each with private conference calling and content--to complete simulations and exercises. Role playing with the executive leader throughout the workshop offers continual hands-on, account-specific attention, while a certified Producer assists the leader with technical operations to ensure a seamless experience.

The sessions are as dynamic as the professionals who lead them. "Throw away the 'one-way webinar' experience as a point of reference," says Beckman. "Everyone in attendance--whether they're in London, Seattle, or Singapore--collaborates with the content, each other, and the executive leading the session."

All customers need is an Internet connection to use the white boarding, polling, chat, and other tools used throughout the workshop.

About Executive Conversation
Executive Conversation, Inc. (http://www.conversation.com) works with sales organizations to build business acumen for effectively engaging and selling to customer executives. Customers around the world choose Executive Conversation for our demonstrated ability to deliver training solutions that help them achieve their business objectives. Our framework integrates learning, via online and face-to-face executive-led instruction; application, via performance simulations, engaging with our Consulting Executives, and on-the-job application plans; and measurement, via assessments to track skills development. Tailored for sales managers, account managers, channel managers, and those selling to public-sector organizations, our solutions are conveniently available in three ways: online executive-led workshops; online self-paced Know it Now learning; and face-to-face, executive-led workshops, which have been delivered in over 60 countries and are available in seven languages. Executive Conversation is headquartered in Seattle, Washington, with regional headquarters in London and Singapore.

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Eric Beckman
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