Zerista Drives Networking and Productivity at the Great American Beer Festival with Next Generation Event Platform

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The solution enables breweries and attendees to be more productive while attending North America's Leading Beer Festival

Zerista, a provider of next generation software for conferences and trade shows, today announced that it is providing its Event Networking Solution for the 2009 Great American Beer Festival (GABF). More than 49,000 attendees and 450 breweries participate in the multi-day event held each year in Denver, Colorado.

"Zerista provides our core stakeholders - breweries and attendees - another great way to get excited about the GABF with a custom-branded networking environment designed with event-specific features," said Cindy Jones, Sales & Marketing Director of the Brewers Association.

The Zerista custom-branded networking environment for 2009 GABF provides breweries and attendees with integrated communication, networking, personalization, and event mapping features. Zerista's software tools enable breweries and attendees to interact online before, during and after the event. This enables key event stakeholders to get more value from the GABF, leading to increased event satisfaction, attendance, and loyalty.

"When we launched the Zerista solution, we realized that event managers face unique challenges in today's market place. We are enabling event managers to use easy-to-use web technologies to enhance the in-person experience at their events in a unique and compelling way," said John Kanarowski, President of Zerista. "The custom event site for GABF 2009 provides a great case study of how to use custom networking solutions to improve the event experience significantly."

About Zerista:

Zerista, a leading provider of next generation software for conferences and trade shows, is significantly improving the way events use web-based software to improve attendee, speaker and exhibitor productivity before, during and after the event. The privately-held company is based in Denver, Colorado. For more information, please visit http://www.zerista.com .

About the Great American Beer FestivalSM:

The GABF has been held every year since 1982 and is presented by the Brewers Association, a not-for-profit educational and trade organization that is devoted to making quality brewing and beer information available to anyone. The Brewers Association promotes and protects the independent American breweries, their craft beers, and the community of brewing enthusiasts. More than 49,000 attendees and 450 breweries participate in the multi-day event held each year in Denver, Colorado.

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John Kanarowski
Zerista
303-399-1232
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