Business Leaders Cautioned to "Fail Fast"

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Investment in innovation provides a competitive edge when properly controlled and monitored. Business leaders were warned against the dangers of allowing economic concerns to stifle risk-taking and innovation at an event presented by Progility Partners in Atlanta today.

Business leaders were warned against the dangers of allowing economic concerns to stifle risk-taking and innovation at an event presented by Progility Partners in Atlanta today. The event entitled, "Why Innovation is Not a Luxury: Creating (and Sustaining) a Culture of Innovation in Tough Economic Times" brought together recognized leaders in technology and new products to discuss the practical process and value of innovation.

Sterling Wharton, Executive Director, Centers of Innovation at the Georgia Department of Economic Development and long-time growth business leader, encouraged businesses to "fail fast" and understand the value of the "negative information" provided by those failures. "Make your mistakes as fast as you can. If we can reduce and make the consequences of failure very low, there's no telling what we can accomplish."

Bob Van Orden, VP of New Business Development in Cisco's Video Technology Group, echoed those sentiments and also cautioned business leaders to "beware of success." "The danger of success is that it can lull you into thinking you are better and smarter than you really are, and can blind you towards changes that might be happening in the marketplace."

Silverpop CEO and author Bill Nussey closed the event by reminding attendees that they must actively invest in and cultivate innovation as an ongoing process in their organizations. "Innovation is not a deliverable. Innovation is a state of being," said Nussey. "You have to be willing, either through an outside party, an inside party, or a combination of both, to agitate and make changes that create that state of being."

Kevin George, Founder and Managing Director, Progility Partners summed up today's learnings: "In times like these, more focus is put on delivering results. And, how to deliver those results is really about driving profitable growth through innovation. It is every executive's job to drive profitable growth, and thus, a focus on innovation must be pervasive throughout the organization. We are pleased to provide that focus to our clients and to help deliver that message to the audience here today."

About Progility Partners
Progility Partners is a specialty consulting firm that helps technology-centric companies refine and execute successful business strategies by driving innovation, optimizing performance and aligning technology.

Companies rely on Progility's executive-level professionals to bring deep operational expertise to the table with an approach that is practical, and a focus on achievement of measurable results. Progility supplies leadership bandwidth and executional capacity to help organizations get things done.

Progility Partners: Linking Leadership and Execution. Visit http://www.progilitypartners.com to learn more.

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Jennifer Harrison
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