(PRWEB) September 25, 2009
After months of anticipation, the shop will open its doors at 09:30am on Thursday 24 September, giving shoppers access to over 350,000 products across four floors and 170,000 sq ft of selling space.
John Lewis Cardiff managing director, Liz Mihell, says: 'Our opening on Thursday is the culmination of a lot of hard work and preparation, so we're delighted to have reached such a landmark occasion. Cardiff is a growing and vibrant city and to be a part of such an exciting time in its history feels very special.'
Crowds waiting outside the shop will be treated to entertainment from a samba band and jugglers, while John Lewis rickshaws will drop off people at the new shop and models will act as living mannequins in the city centre to showcase the new and exclusive fashion brands on offer. Inside the shop Cardiff Arms Park male voice choir will perform to entertain people as they browse.
The 280,000 sq ft shop, which is the principal anchor for the landmark St David's development, is opening a month ahead of the rest of the centre. It is the second largest in the John Lewis Partnership and the largest branch outside London and will feature fashion, furniture and homeware products, such as sofas and mattresses.
Over the past few months passers-by have seen the shop take shape from the outside, with the installation of external signs and a large glass prow sitting at the end of the Hayes. From Thursday shoppers will be able to take a look inside.
Liz continued: 'Having lived in Cardiff for several months, I've felt a growing sense of excitement from the people of Wales, so we're extremely proud to now share with them the John Lewis shopping experience for the first time.
'We look forward to welcoming shoppers to our opening celebrations. There will be much to see and enjoy, not only inside the shop, but with the free entertainment we'll have on The Hayes from Thursday and through the weekend.'
Shoppers will also be among the first to experience John Lewis' new womenswear concept, with Cardiff the first John Lewis branch to showcase a new look for the fashion department. This includes a designer area, contemporary fixtures for jewellery and accessories, a denim wall and a feature ceiling. The concept has no defined walkways, allowing shoppers a sense of discovery.
Womenswear brands will include Stella McCartney Lingerie, a new and exclusive brand for Cardiff, along with Elie Tahari, Mulberry, Tanya Sarne for John Lewis and Les Petites. The store will also house menswear brands such as Ralph Lauren, Belstaff, John Smedley, Zegna Sport and Hackett.
In another first for John Lewis, shoppers will be able to browse for products on Johnlewis.com from computer access points on the shop floor.