Hudson Valley Media Group to Host Interactive Marketing Seminar for Local Business by Borrell Associates

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Main Street Goes Interactive: How Local Businesses Use the Internet to Grow is the next in an ongoing seminar series presented by RecordOnline and the Times Herald-Record.

We are pleased to offer our business partners a valuable resource opportunity from Borrell Associates; a leader in Internet advertising information and techniques

Main Street Goes Interactive: How Local Businesses Use the Internet to Grow is the next in an ongoing seminar series presented by RecordOnline and the Times Herald-Record. At the seminar - to be held Tuesday, October 6 - Hudson Valley area businesses will learn what local consumers are buying online; discover ways to increase sales with interactive advertising, and find out what local businesses in their field are budgeting for interactive advertising now and in the future.

The Hudson Valley Media Group seminar is designed to present local businesses with valuable know-how and useable market intelligence they can apply to target more potential local customers on the Internet right away. It will be presented by Borrell Associates - a leader in Internet advertising information and techniques, with a client list that includes Google, The New York Times, Washington Post and Microsoft. Borrell VP, Mr. Bill Caudill, will share his expertise and the results of Borrell's extensive research to give businesses the tools and know-how they need to develop a decisive competitive edge in the crowded online marketplace.

"We are pleased to offer our business partners a valuable resource opportunity from Borrell Associates; a leader in Internet advertising information and techniques," said Kathi Hammer, advertising director of Hudson Valley Media Group. "These seminars will provide attendees with the knowledge and relevant Hudson Valley Internet data to gain more market share in today's highly competitive and rapidly changing business climate."

Each one hour session will highlight key market indicators, proven practices, and applications for building a sound foundation for Internet marketing. Four identical sessions will be held on October 6 at the Harness Racing Museum & Hall of Fame (240 Main Street, Gosehn, NY). Seminar times are 8:30 am, 12:00 am, and 3:00 pm. One lucky attendee will even win a Flip UltraHD Camcorder.

Local businesses interested in learning more about the Hudson Valley Media Group's Making Media Work for You seminar series can visit http://www.RecordOnline.com/seminar. The site offers event descriptions for this and future seminars, as well as online registration.

Hudson Valley Media Group is part of the Dow Jones Local Media Group (http://www.dowjones.com/lmg), which operates eight community media groups across the country. The company publishes eight daily and fifteen weekly newspapers, several lifestyle magazines and niche publications, as well as affiliated news and local search websites in seven states. Dow Jones & Company is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; http://www.newscorp.com), a leading provider of global business news and information services.

Media Contact:
Sean Polay
Product Manager, Distributed Media
(774) 313.6093

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