Ergonomics Applies to Bedding Equals Utopia(TM)

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United Feather & Down in a cooperative partnership with BedInABox, LLC introduces a revolutionary new pillow design, Utopia(TM). The pillow features down or down alternative fill with proprietary PureCel(TM) memory foam removable inserts that the consumer can adjust according to comfort and desired firmness. Materials and fill are skin friendly and hypoallergenic.

We have worked with United Feather & Down for three years to produce an amazing pillow

Utopia -- an ideally perfect place, or an ideally perfect pillow? The answer is both, according to dictionary definition and according to the engineered Utopia™ pillow, an innovative design for a new adjustable comfort pillow introduced through a partnership between United Feather & Down and BedInABox, LLC.

The new Utopia™ pillow features BedInABox's proprietary PureCel™ memory foam as removable inserts, combined with a down or down alternative filled pillow, supplied by United Feather & Down that the consumer can adjust according to desired comfort level and firmness. PureCel™ memory foam is rated safe for skin and is the only hypoallergenic memory foam certified with the Class 1 Oeko-Tex® Standard 100 rating proven safe and non-toxic for babies, toddlers, and adults.

"The partnership between United Feather & Down and BedinABox brings together a shared passion for creating sleep products with meaningful features and benefits through design and innovation," says Bob Hickman, Vice President of Sales and Marketing for United Feather & Down. "This versatile pillow is an ideal marriage of certified high quality materials delivering health and wellness through a better sleep experience."

The Utopia™ pillow balances softness and adjustable support to provide immediate pressure relief as it conforms to the shape of the user's head and keeps the head, neck and spinal cord in proper alignment.

The support chamber unzips to fit either one or two memory foam core inserts and the comfort chamber is filled with a choice of either United Feather & Down's proprietary MicroMax® down alternative or Freshness Assured® Rare Siberian White Goose Down. In addition to the foam, all the pillow components are Class 1 Oeko-Tex® Standard 100 certified.

"We have worked with United Feather & Down for three years to produce an amazing pillow," said Steve Nice, CEO of BedInABox, LLC. "Our adjustable comfort Utopia pillow is the highest quality pillow ever created. The result of pairing PureCel™ memory foam inserts with the world's rarest and highest quality white goose down and down alternative fills makes for an astonishing new pillow that consumers will find more comfortable than they can possibly imagine."

Sleep specialist James B. Maas, Ph.D., tenured professor at Cornell University, New York, Weiss Presidential Fellow, professor and past Chair of Psychology, a sleep researcher and educator for more than 40 years both endorses the Utopia pillow and uses it. He said, "The United Feather & Down Utopia pillow featuring PureCel™ memory foam paired with either Freshness Assured® Siberian White Goose Down or MicroMax® down alternative fill provide a level of hypoallergenic comfort and support ideal for a restful, restorative sleep--and a better tomorrow."

The PureCel™ memory foam inserts were also awarded the Hohenstein America quality label for products that have been determined to be "Skin Friendly and Hypoallergenic."

About United Feather & Down:
Founded in 1797, United Feather & Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries. The company's unparalleled experience as a premier purveyor of quality down, and reputation for value and innovation is evident in its wide array of home products and filling materials. For more information about United Feather & Down, log on to, or call 847-296-6500.

About BedInABox LLC:
BedInABox, LLC, headquartered in Piney Flats, TN, was founded by Bill Bradley and Steve Nice in 2006. The company is operated from its modern 150,000 square foot facility and provides dedicated attention to product excellence and superb customer care. The company also owns and operates and and has new e-commerce ventures planned for the near future. For more information about BedInABox, log onto, or call 800-588-5720.

About Class 1 Oeko-Tex Standard 100 Certification:
The Oeko-Tex certification indicates that the foam mattresses have been tested rigorously to ensure that they do not contain dangerous levels of more than 100 substances believed to be harmful to humans. The Class I levels are most restrictive and set to ensure that products are non-toxic for babies and toddlers 3 years of age and younger. The Oeko-Tex Restricted Substances List (RSL) includes tin, lead, phthalates, formaldehyde, volatile chemicals, and many other concerning chemicals.

About Hohenstein America's "Skin Friendly and Hypoallergenic" label of quality:
Through Hohenstein's proprietary testing capabilities, BedInABox's PureCel™ mattresses were analyzed for interaction with living skin cells. The first phase of testing confirmed that contact with the PureCel™ foams did not cause any damage to the skin cells (cytotoxicity) which could result in skin irritation. The second phase determined that the foams did not elicit a stressful response from the skin cells which would indicate the potential for allergic reaction. By meeting both cellular response criteria, BedInABox's PureCel™ memory foam can be marketed to consumers under Hohenstein's "Skin Friendly and Hypoallergenic" label - the first in history.


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Kelley Regan
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