ATD-Austin Selects Innovectra to be Online Directory Partner

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Regional Directory Publisher Launches New Site to Expand Internet Business in Texas

Search, find and share is the name of the game

ATD-Austin, a leading independent directory publisher for nearly 40 years, announced today the company has launched a new Internet Yellow Pages web site at and through Internet directory software pioneer, Innovectra Corporation.

The company, which produces over 500,000 telephone directories annually in Greater Austin, Victoria and other areas located in South Central Texas and along the Gulf Coast, is providing ATD-Austin directory users more ways to easily locate local merchants and service providers. "Search, find and share is the name of the game," said Michael Doran, Sales Director at ATD-Austin. "It doesn't matter how consumers like to shop because they can use our phone books, our web site, major search engines, cell phones or their favorite social networking sites to access businesses in the Red Phone Books", added Doran.

Innovectra delivered a custom site application featuring both a "look and feel" online directory powered by ActivDirectory combined with a fully optimized, "listings based" Internet directory built on the industry leading ActivImpact local search platform. features include a national database of US business listings, a key word Yellow Pages search application, popular links and videos of the day.

"We are excited about working with the ATD-Austin team," said Thomas C. Lewis, Innovectra president and CEO. "The ActivDirectory and ActivImpact Internet directory solutions are ideal for connecting small businesses (who participate in the ATD-Austin directory program) to local buyers and online consumers," added Lewis.

Innovectra delivered a comprehensive, turn-key solution complete with Internet Yellow Pages search applications, advanced online directory features including video, lead sites, dynamic coupons and search engine marketing for local businesses. The company is providing ATD-Austin with search engine optimization services to enable Internet users to find local shopping information via search engines in and around the communities where ATD-Austin provides directory services.

About ATD-Austin
Since 1971, ATD-Austin has produced rural overlay directories covering 28 counties in Central and South Texas: Austin Westside, Austin East Metro, Mid-Cities Regional, South Texas Crossroads and Golden Gulf Coast directories. The company is a partner member of the Association of Directory Publishers, (ADP).

About Innovectra.
Innovectra provides "world class" web, mobile and social network based local search solutions for online directory publishers. One of the first companies to create electronic directories, Innovectra currently publishes over 800 Internet Yellow Pages directories. We provide a complete suite of interactive online media products and services that "optimize" and "monetize" local search, including ActivImpact, ActivDirectory and a full suite of advertiser solutions. For more information, visit the Innovectra Corporation web site at

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Michael Evanchick
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