eBIZ.mobility and txtNation partner to extend OneTouch Online Purchasing to more than 200 Mobile Operators in over 60 countries.

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A new partnership between txtNation and eBIZ.mobility allows Facebook application developers and other online merchants to monetize the customers of over 200 mobile operators in more than 60 countries using OneTouch Online Purchasing® .

OneTouch Online Purchasing adds a whole new dimension to txtNation's mENABLE product. By interfacing mENABLE to OneTouch, txtNation brings its large network of mobile operators to bear on the Facebook Application Developer community as well as other web merchants of digital goods and services where OneTouch is strong.

txtNation and eBIZ.mobility Ltd. today announced a partnership that enables customers in 63 countries to purchase digital products and pay for them through their mobile phone accounts. Over 200 Mobile Network Operators worldwide can now be used to clear web payments via eBIZ.mobility's OneTouch Online Purchasing payment system.

The partnership between eBIZ.mobility and txtNation provides a bridge between e-commerce sites and the familiarity of mobile billing mechanisms, enabling merchants to increase sales by allowing customers to pay through their mobile phone accounts.

OneTouch Online Purchasing enables merchants to process more sales by enabling customers to charge online purchases directly to existing accounts at their phone company, Internet provider or bank, or by using a pre-paid or gift card. With OneTouch Online Purchasing's Facebook widget, developers are able to use mobile payments to reach new customers.

According to a 2008 study by Javelin Strategy and Research, over 75% of consumers would prefer to add small online purchases to their existing telephone, broadband or mobile bills as an alternative to using credit or debit cards.

According to Jeremy Kagan, eBIZ.mobility's CEO, the key to success in online sales is providing customers with easy-to-use, readily-available payment options that they are comfortable using.

"OneTouch Online Purchasing is very excited to extend its trusted payment clearing options to hundreds of mobile operators around the world. We chose txtNation as a partner for our mobile billing option because of their wide geographical reach and excellent reputation. Through a single simple OneTouch API that plugs-in to a shopping cart or payment page, merchants can monetize customers' impulse purchases from every corner of the globe and from a variety of alternative payment mechanisms without interfering with merchants' other payment options. This translates into more sales from the existing infrastructure," said Kagan.

Mike Whelan, founder of txtNation added, "OneTouch Online Purchasing adds a whole new dimension to txtNation's mENABLE product. By interfacing mENABLE to OneTouch, txtNation brings its large network of mobile operators to bear on the Facebook Application Developer community as well as other web merchants of digital goods and services where OneTouch is strong."

About OneTouch Online Purchasing and eBIZ.mobility
Established in 2003 by experts from the telecom and financial software industries, eBIZ.mobility is the creator and developer of the OneTouch Online Purchasing payment solution. By joining eBIZ.mobility's OneTouch community, Internet content merchants boost sales and reduce 'revenue leakage.'

OneTouch Online Purchasing enables consumers to buy digital content online without fear of identity theft or credit card fraud. Using OneTouch Online Purchasing, consumers simply charge an existing billing account with the participating telecom service provider, prepaid card or bank of their choice.

Please visit http://www.onetouchpurchasing.com for details.

About mENABLE and txtNation
txtNation is an award-winning solutions provider across billing, content and mobile messaging platforms.

Focussing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation has proved itself one of the most efficient and cost effective messaging, billing and content providers in the business.

Our global reach means we can facilitate mobile messaging services and products across North America, Europe, Australia and Africa. We have developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and secure.

We have over 7000 clients large and small on every continent who are already experiencing the txtNation advantage.

Please visit http://www.txtnation.com for details.

For more information contact:

eBIZ.mobility
Debbie Benstein
Marketing Communications Director
Tel: +972-2-999-3881
debbie.benstein@ebizmobility.com

txtNation
Danny Marino
Territory Manager - EMEA
Tel: +44 1752 273490
d.marino@txtnation.com

OneTouch Online Purchasing and the OneTouch Online Purchasing logo, and eBIZ.mobility are trademarks or registered trademarks of eBIZ.mobility LTD. All other trademarks are the property of their respective owners.

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Debbie Benstein
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