YOUnison Launches Fitness Sales Channel

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Channel Expansion Fulfills Demand for Magneat - the Ultimate Fitness/Music Accessory for Apple iPods and Other Portable Media Players

YOUnison (, the value-added master agent for some of the world's coolest products, today announced that the Company has expanded its YOUnison Sales Network (YSN) with the launch of a dedicated fitness sales channel, the YOUnison Fitness Network (YFN), to fulfill the market demand and sell through of the Magneatâ„¢ product line. The YOUnison Fitness Network (YFN) will provide Magneat; the ultimate headphone wire manager for Apple iPods, MP3 players, mobile phones, and other portable digital devices; to more than 20,000 fitness outlets in the Unites States, Canada, and Mexico.

Magneat solves one of the most irritating aspects of MP3 players and portable media players today ─ headphone wire management. Its sleek and simple two-part design consists of a circular, wraparound headphone wire piece the size of a half-dollar coin, and a powerful magnetic clip that combine to attach the Magneat to virtually any type of clothing. Magneat keeps the wires close to the wearer's body and reduces the risk of unwillingly hooking them or pulling the headphones out of their ears or the MP3 player ─ especially when working out. Annoying excess hanging wires, tangled wires, and wire storage problems when not in use are a thing of the past with Magneat.

"The Total Addressable Market for Magneat in the consumer electronics, outdoor and recreation, premium, fashion, and fitness market is immense because Magneat is compatible with all Apple iPod models and virtually all MP3 players," said Derek Peterson, CEO of YOUnison. "We have received strong validation from our channel partners in support of creating a dedicated Fitness Sales Channel to address the enormous health & fitness market opportunity."

With Magneat, fitness fanatics, gym-goers, and recreational enthusiasts can easily organize and control the length, motion, and weight of their headphone or earbud wires, minimizing the risk of tangling and relieving the ears of the weight and hassle of the wires.

"There is no better market for Magneat than health clubs and gyms because their 20,000 plus locations are at the epicenter of the convergence of music and fitness. Health club members, young and old, male and female, are turning to their iPods and MP3 players in massive numbers as a key to maximizing their workout results with the support of their favorite songs and playlists," said Gregg Maloley, President, Hybrid Fitness Consulting. "This is the must-have product for virtually anyone with a digital, fitness-forward and recreational lifestyle."

Magneat is available in a variety of solid colors and special edition designs. The MSRP is $14.99 for solid colors and $19.99 for special design editions. Magneat is available at select retail outlets in the United States and online at

Vendors, distributors, sales agents, e-retailers and retailers throughout North America interested in joining the YOUnison Sales Network (YSN) and/or the YOUnison Fitness Network (YFN) are encouraged to request additional information about Magneat by contacting YOUnison at +1 952 934 2001.

The Magneat Fall 2009 Catalogue for North America is available online at Custom-branded Magneat editions are also available for corporate, premium, and promotional purposes in quantities of 2,500 or more.

About YOUnison
YOUnison is a value-added Master Agent for some of today's coolest products with a specific focus on successfully introducing exciting, one-of-a-kind offerings to the North American marketplace. YOUnison's experienced team, established retail and channel relationships, and high-touch sales and marketing approach sets us apart as the partner of choice for achieving rapid and long-lasting mass market adoption and sales success. To discover how YOUnison's strategic value-added business model can help your unique product or service innovation achieve remarkable results throughout the United States, Canada, or Mexico, please call +1 952 934 2001.

Note to media: To request a Magneat sample for inclusion in a Holiday Gift Guide, or other editorial, please contact Susan Donahue at +1 646 454 9378. High resolution images are also available upon request.

Media Contact:
Susan Donahue
Skyya Communications
+1 646 454 9378


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