Evantage Consulting Announces Publication of Integrating Prototyping into Your Design Process Article

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Evantage Consulting, a leader in product and services strategy consulting, has contributed an article on effective prototyping for website design to Boxes and Arrows.

Prototyping is one of the biggest topics on the minds of today's user experience professionals and one of the most powerful tools we have to improve user experience, but it's only effective if you use the right prototyping method at the right point in your design process

Evantage Consulting, a leader in product and services strategy consulting, has contributed an article on effective prototyping for website design to Boxes and Arrows, the online journal devoted to the practice, innovation, and discussion of design http://boxesandarrows.com/view/integrating.

"Prototyping is one of the biggest topics on the minds of today's user experience professionals and one of the most powerful tools we have to improve user experience, but it's only effective if you use the right prototyping method at the right point in your design process," explains Fred Beecher, author of the article and Senior User Experience Consultant at Evantage.

Beecher's article covers the factors that influence the effectiveness of various prototyping methodologies as well as the level of effort required in order to get useful feedback. "A prototype can be as simple as a series of hand-sketched wireframes that flow together, or it can be as complex as a test site that integrates visual design and is rendered in HTML, JavaScript and CSS," says Beecher. "The key is determining the appropriate visual and functional fidelity to achieve your prototyping goals."

In addition to discussing visual and functional fidelity, the article explores how to permanently integrate prototyping into the design and development process in a way that is effective for different types of organizations, including agencies, consultancies, and corporate settings.

About Fred Beecher
Fred Beecher is a Senior User Experience Consultant at Evantage Consulting in Minneapolis. Fred has been working in the user experience design industry for 11 years, doing research, information architecture, interaction design, and usability evaluation for a diverse array of clients like Medtronic, UnitedHealthcare, 3M, RBC Dain Rauscher, General Mills, Thomson Reuters, and the National Marrow Donor Program.

A recognized expert in rapid prototyping, Fred speaks frequently on the topic at national professional conferences and local user experience group meetings. In 2007, Fred developed the official training program for the Axure RP Pro rapid prototyping tool at the request of the makers. He has since trained additional consultants to give the courses and currently leads a broader Axure training program for Evantage.

Fred and the rest of the Evantage user experience consultants blog about user experience design at http://userexperience.evantageconsulting.com/.

About Evantage Consulting
Evantage Consulting solves complex problems creatively to help business leaders realize breakthrough results to deliver new products and services. The firm applies its strong analytics orientation across a holistic spectrum of data to create highly usable, intuitive and marketable products and services.

Evantage specializes in user experience and analytics, integrated web strategy, business performance consulting and innovations in health care.

Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit http://www.evantageconsulting.com/ . Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal's Great Places to Work award.

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