cutting time and cost from servicing existing accounts is a key goal, and self-serve allows companies to expand into the vast pool of smaller-sized businesses
San Diego, CA (PRWEB) September 25, 2009
New Media Hub recently ran a feature on Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, in an article named "Impact Engine: Advertising Software Gets Better and Better." The article, focused on software advertising, was featured on the New Media Hub's Home Page.
In the article, published on September 23, 2009, New Media Hub raves about Impact Engine's "robust ad platform" that allows publishers and other clients to utilize ad editing tools; run diverse ad units including video, widgets, coupons, and data collection; all while being able to see real-time ROI reporting.
Claiming that "self-serve advertising software is increasingly important as media shift from print to Web-based business models," and that "cutting time and cost from servicing existing accounts is a key goal, and self-serve allows companies to expand into the vast pool of smaller-sized businesses," New Media Hub goes on to feature Impact Engine and its online display advertising solution as one of the leading ad platforms in the transition to Web-based business models.
In the article, New Media Hub features excerpts from Impact Engine's enthusiastic customers' success stories, including St. Tammany News and Marin Independent Journal. It goes on to give a bulleted description of Impact Engine's "new, easy-to-use, often innovative features," such as the Seasonally-themed Ad Template Catalog, Exotic Format Ads, Analytics Module with 3D Capability, and Reports Module.
"We are very pleased to be featured by NewMediaHub.com for our ImpactEngine.com product and customer results," said Neil Greer, CEO of Impact Engine, Inc. "Impact Engine will continue to innovate on behalf of our clients as this is as much their product as it is ours. As Suzanne Rodriguez aptly points out in her article, 'Self-service advertising software is increasingly important as media shift from print to Web-based business models.' We could not agree more based on what we are seeing in the marketplace."
As New Media Hub concludes in its "Impact Engine: Advertising Software Gets Better and Better" article, Impact Engine is "a platform worth looking into."
Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine's online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit http://www.impactengine.com.
About Impact Engine
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.