Santa Clara, CA (PRWEB) September 29, 2009
Position2 CEO Rajiv Parikh will present a free webcast: How Automated Bid Management is improving search returns by over 20% on October 1, 2009 at 12 PM Pacific Time.
In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. A recent report released by Forrester Research indicates that paid search spending is expected to increase by 15% annually, reaching almost $32 billion by 2014.
Another study by Jupiter Research reported that large enterprises are willing to spend up to 22% more in paid search, if it were to get easier to manage. The key challenges cited by managers are: increased complexity of paid search management, not having the staff to manage the campaigns and the lack of adequate technology to support search marketing.
Paid search has moved up from being a backroom function to one that is closely monitored by CMOs and senior management. With increased complexity and shortened response cycles for paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns.
In this webcast, Rajiv Parikh and Vinod Nambiar, Director of Global Operations and Technology, Position2, will discuss the value of automating bid management, and the resultant improvement in search results. The webcast will share cases where marketers have improved returns by over 20%.
For additional information on how to improve paid search returns by 20%, register for the webcast http://position2.com/livewebcast/autobid.php
Position2 is a leading Search & Social Media Marketing firm that delivers continuous growth for its customers through its proprietary "Surround & Intent Marketing" methodology. The company's adaptive technology solutions are customizable to customers' evolving marketing needs. It delivers integrated Search & Social Media Marketing solutions that engage prospects at multiple touch-points in the online environment. This results in measurably improved marketing performance.