Robert's Rules of Innovation To Be Published By John Wiley & Sons

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Robert's Rules of Innovation™ (ISBN # 978-0470596999), a roadmap for success through sustainable Innovation written by Robert Brands with Martin Kleinman, will be published by John Wiley & Sons in the spring of 2010, the authors announced today.

Robert's Rules of Innovation™ (ISBN # 978-0470596999), a roadmap for success through sustainable Innovation written by Robert Brands with Martin Kleinman, will be published by John Wiley & Sons in the spring of 2010, the authors announced today.

The cornerstone of Robert's Rules of Innovation™ is Brands' ten essential rules of Innovation implementation and maintenance. These Rules are distilled from his wealth of experience as a leader of international product development teams. They are the guiding principles today's business leaders need to build, nurture and profit from their Innovation programs.

"My career has been built upon new product introductions," said Brands. "I was often asked how we did it. This book allows me to share the best practices, learnings and directions on how to deliver sustainable Innovation, in even the most trying economic environments, in established and developing markets, anywhere in the world."

Rich with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts, the book is a must-read for managers who know, in their gut, that - today - it's Innovate, or Perish.

Updates and to stay posted on the book publishing date and events, please register at: bookinfo(at)innovationcoach(dot)com

To learn more about Robert's Rules of Innovation, visit http://www.RobertsRulesofInnovation.com.

About the authors

Industry veteran Robert Brands is the founder of Brands & Company, LLC, an international consultancy (http://www.innovationcoach.com) dedicated to helping business leaders create sustainable innovation programs that deliver profitable growth.

Brands has more than a quarter-century of experience in creating innovative, breakthrough products at such firms as Kohler Company, Sylvania and Philips Lighting. As managing director of the Rexam Plastics Personal Care Division, Brands led a global team of operations, marketing and NPD professionals who developed products found in households throughout the world.

As the former leader of Airspray N.V., he led the company forward to become the worldwide leader in innovative personal care product packaging - including the non-aerosol, instant-foaming hand soap, considered one of that industry's biggest breakthrough product designs in the last 25 years.

Martin Kleinman is a New York-based writer and marketing communications specialist, and managing director of Communications Strategies (http://www.commstratpr.com).

About John Wiley & Sons

Founded in 1807, John Wiley & Sons has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

The company's core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services, professional/trade books, subscription products, training materials and online applications and Web sites, and educational materials for undergraduate and graduate students and lifelong learners.

The company's Web site can be accessed at http://www.wiley.com. The company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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