We are extremely pleased with our new website and feel it truly represents our property
Boston, Mass. (Vocus) September 29, 2009
Hospitality eBusiness Strategies (HeBS) proudly announces the launch of the Bulfinch Hotel website, BulfinchHotel.com!
HeBS applied industry’s best practices in order to develop a top revenue- and lead-generating website, and to position Bulfinch Hotel as the premier sophisticated boutique hotel in Boston’s historic Bulfinch Triangle neighborhood.
HeBS strategically designed the Bulfinch Hotel website to be user-friendly, booker-friendly, customer-interactive friendly, and search engine-friendly, thus meeting all four requirements for a robust revenue-generating hotel website. Bulfinch Hotel will benefit immensely from its new website through extensive online bookings; incremental revenues; and lucrative government, business, and leisure travel.
Here are some of the innovative features of the newly designed website:
- Unique design for a classic hotel with a modern widescreen layout
- Rich visual content, including Flash animations and visual gallery
- 24/7 real-time Search/Availability booking engine on the Home page
- Easy-to-use and consistent tiered navigation addressing all of the hotel’s key customer segments
- Rich textual and destination content on the website
- Website optimized for premier placement on the search engines
- Interactive Calendar of Events that supports photos and hyperlinks
- Mobile Ready page for optimal site experience via mobile devices
- "Share This Site" functionality for viral distribution from site visitors
- Comprehensive travel guide to Boston’s diverse neighborhoods
- Interactive mapping and hotel directions using Google Maps API
The website targets all important Bulfinch Hotel key customer segments including business and government travelers looking for superb boutique accommodations in Boston. It also targets prospective Boston-area students and families looking at one of the 50-plus prestigious colleges and universities in the area.
"We are extremely pleased with our new website and feel it truly represents our property," said Jeff Waldt, Island Hospitality’s senior vice president of marketing and sales. "Bulfinch Hotel has always been a pinnacle of hospitality and service; now, its website is a true representation of our distinct commitment to style, modernity, and an unparalleled Boston hotel experience."
BulfinchHotel.com positions the hotel as an ideal destination for leisure, business, and government travelers alike in a prime location: the historic and bustling major metropolitan area of Boston, Massachusetts.
Hospitality eBusiness Strategies, Inc. (HeBS) is the industry’s leading full-service Internet marketing and strategy firm for the hospitality and travel verticals. Based in New York City, HeBS has pioneered many of the "best practices" in hotel Internet marketing, website design + optimization, and direct online distribution. HeBS specializes in helping travel suppliers and hoteliers build and enhance their direct Internet marketing and distribution strategy, boost their Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. The firm brings a unique perspective to the industry, gained through working with over 500 travel and hospitality companies including major brands, independent hotels, casinos, convention bureaus and hotel management companies worldwide. Find out more about HeBS at http://www.hospitalityebusiness.com or by email.
About Bulfinch Hotel
Bulfinch Hotel is a full-service boutique hotel in Boston. Located in the historic Bulfinch Triangle district, it features well-appointed upscale guest rooms, top-of-the-line service, and the Flat Iron Tapas Bar & Lounge. Its close proximity to all major Boston attractions—both business and leisure—and its elegant and charming flatiron building make the Bulfinch a truly unique travel destination all its own. For more information, please visit http://www.bulfinchhotel.com or by email.