In one day we were able to grow awareness of Komen Atlanta through our educational message,
Atlanta, Ga. (PRWEB) September 28, 2009
Response Mine Interactive (RMI) and BrainJocks have won a digiDay SAMMY Award for their Tweets for a Cause program in the category "best social good contribution." The SAMMY Awards honor excellence and breakthrough achievement in social advertising, media and marketing.
The award-winning campaign, Tweets for a Cause, was developed and executed in May 2009 to increase awareness and individual donations to local non-profit organizations. This first-ever organized social media program benefited Susan G. Komen for the Cure, Greater Atlanta Affiliate and its mission to enable women to detect and survive breast cancer.
"I'm extremely excited and proud that we brought home an award for Tweets for a Cause," said Ken Robbins, president and founder of RMI, an Atlanta direct marketing digital agency. "In one day we were able to grow awareness of Komen Atlanta through our educational message, "8 Signs of Breast Cancer" by connecting with more than 1.3 million twitter users and driving more than 11,000 visitors to the Komen Atlanta campaign page."
"More importantly," commented Robbins, "we were able to lend our support to a fantastic non-profit in our Atlanta hometown."
About Response Mine Interactive
Founded in 2001 and based in Atlanta, Ga., Response Mine Interactive (RMI) is a full service direct marketing digital agency that provides smarter thinking to drive more profits through internet media. RMI offers a full range of interactive media services including paid and organic search marketing, affiliate program management, feed management, display media buying and creative optimization. Its primary service offerings are paid search marketing, organic search optimization and eBusiness consulting. RMI's goal is to deliver new customers and drive profits for its clients through direct response interactive media. For more information visit http://www.responsemine.com or call 404-233-0370.
BrainJocks is an Atlanta web technology company that provides web application and product development services grounded in thorough requirements analysis and strategy consulting. It helps new or established businesses apply web technologies in new and exciting ways. BrainJocks combines its expertise and experience with the latest trends and technologies in web development and online marketing to power online ideas. Using an integrated strategy, it takes an idea for an online business, builds it and brings it to market and beyond. For more information visit http://www.brainjocks.com or call 770-924-6444.