NYTimes.com Selects Opt-Intelligence, Inc. to Provide Opt-In Advertising

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Opt-Intelligence, Inc., a leading opt-in advertising network, announced today that it has been selected by NYTimes.com to dynamically serve targeted Opt- In advertising within the NYTimes.com registration process.

Opt-Intelligence, Inc., a leading opt-in advertising network, announced today that it has been selected by NYTimes.com to dynamically serve targeted Opt- In advertising within the NYTimes.com registration process.

After users register on NYTimes.com, they will receive targeted offers from Opt-Intelligence marketers. The offers are selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser. Users may then opt-in to request explicitly that their information be shared with one to four specific advertisers.

"We welcome NYTimes.com to our exclusive network and look forward to providing them with our best-of-breed opt-in advertising solution," said Joe Broumand, CEO of Opt-Intelligence. "Today's announcement further demonstrates our commitment to quality opt-in advertising. Marquee sites like the NYTimes.com require transparency, quality and proven results of increased ROI and we provide all of the above."

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Opt-Intelligence, Inc.

Founded in 2003, Opt-Intelligence operates a leading Opt-In Ad Solution built on our patent-pending Clear-Requestâ„¢ technology platform. Our solution enables publishers to monetize their user base with many opt-in ad implementations including, co-registration, post-registration and full-page banners. Opt-Intelligence recently introduced a revolutionary self-service system called LeadServeâ„¢, which gives SMBs, around the world, the comprehensive tools to harness the true power of opt-in advertising. Visit us at http://www.opt-intelligence.com

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Stephanie Ko
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