Razorfish Appoints Chief Technology Officer

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Ray Velez to Make Cloud Computing a Near-Term Priority

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Razorfish employees are already developing innovations in areas like multi-touch technology at the client level, and the time has come to appoint a chief technology officer to make those innovations scalable across multiple clients. Ray Velez brings the right combination of passion and expertise to help our clients apply technology to improve their businesses.

Razorfish, one of the world's largest digital agencies, named Ray Velez as its global chief technology officer, a newly created position.

Velez, a 10-year company veteran based in New York, will guide the agency's strategy for the use of technology with clients serviced by 2,000 employees in 19 offices around the world. One of his near-term priorities will be to accelerate the uptake of cloud computing.

Colin Kinsella, Razorfish chief innovation officer said, "Razorfish employees are already developing innovations in areas like multi-touch technology at the client level, and the time has come to appoint a chief technology officer to make those innovations scalable across multiple clients. Ray Velez brings the right combination of passion and expertise to help our clients apply technology to improve their businesses."

Velez, who will report to Kinsella, said, "My mission is to make Razorfish more effective and innovative at the global level, and we have an opportunity to do so through cloud computing. We've been successfully embracing cloud computing with clients such as Levi Strauss & Co. and H&R Block. By developing service-oriented architectures, the Razorfish technology community can provide cost-efficient and scalable services to more clients."

Velez added that in order to encourage the adoption of cloud computing, he will rely on a Razorfish shared reference technology that captures best practices and helps guide client solutions. Looking across the Razorfish client base, he will help develop technologies into products that can accelerate innovation. He will also employ collaboration tools such as the Razorfish wiki, which he helped to create and maintain, and relationships with technology providers.

Velez will remain involved as a counselor on key client accounts and will continue to represent Razorfish as a thought leader. A frequent presenter at the annual Razorfish Client Summit, Velez will host the agency's third Technology Summit in early 2010. He also operates the Razorfish Technology blog. and can be found on Twitter at http://twitter.com/rvelez.

Prior to becoming CTO, Velez was a national discipline lead for the Razorfish Technology practice and hands-on consultant for Razorfish clients such as Ford, Conde Nast and the National Football League. His background includes senior technology leadership in web applications, enterprise architectures, data warehousing, cloud computing and emerging technologies. He often speaks at industry events on topics such as agile methods and web technologies. He has trained and developed curriculum in various technologies and methodologies including Java, Agile, and Framework development.

About Razorfish
Razorfish is one of the largest interactive marketing and technology companies in the world. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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David Deal
Razorfish
312-696-5056 ext. 5056
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Katie Lamkin
Razorfish
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