Live Gamer Names William Grosso as Chief Technology Officer and SVP of Product

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Live Gamer Names William Grosso as Chief Technology Officer and SVP of Product. Mr. Grosso is responsible for the efforts of the technology and product teams, tailoring product offerings to customers' needs and delivering the right solutions to Live Gamer's global customer base.

Live Gamer (http://www.livegamer.com), the global leader of total commerce solutions for micro-transaction-based businesses spanning online games, virtual worlds, and social networks, announced today the appointment of William Grosso as Chief Technology Officer and SVP of Product for the company. Mr. Grosso is responsible for the efforts of the technology and product teams, tailoring product offerings to customers' needs and delivering the right solutions to Live Gamer's global customer base.

"Mr. Grosso has an incredible track-record in software development and product management, so it's a honor to welcome him into the Live Gamer family," said Andrew Schneider, President and Co-Founder of Live Gamer. "Along with his love of economics and innovative technology, he brings an energy and vision that will help our team grow to meet and exceed our business demands."

Grosso joins Live Gamer from virtual economy platform provider Twofish, which was recently acquired by Live Gamer. As CTO for Twofish, he headed the Twofish Elements product roadmap, platform development and engineering organizations. As an active participant in the software development community, Mr. Grosso has published two books and more than 20 journal articles. He also served as a long-time board member for SDForum.

"I am extremely excited to join the Live Gamer team and continue to help push the envelope for virtual economics and micro-transactions," said Grosso. "My goal over the next two years is to extend our already substantial technological advantage and bring virtual economic functionality to the mainstream, not only for games and the social web, but to any application that depends on commerce for a revenue stream."

Mr. Grosso has held various chief architect and executive engineering roles at companies including Engage, Echopass and Hipbone. He received his Masters of Mathematics from the University of California at Berkeley.

About Live Gamer
Live Gamer combines leading e-commerce software with virtual economy advisory services to help online game publishers, virtual world operators, and social networks create and optimize new transaction-based revenue streams. Founded in 2007, Live Gamer began legitimizing the estimated $2 billion player-to-player market for virtual goods with its Live Gamerâ„¢ Exchange, adopted by leading game publishers including Acclaim, Funcom, GoPets, NHN USA, IAC's InstantAction and Sony Online Entertainment, among others. Live Gamer offers a total commerce solution to power any transaction-based business model. Headquartered in New York with offices in Los Angeles and Palo Alto, CA and Seoul, Korea, the company is led by pioneers in both the gaming and digital entertainment industries and is backed by $24 million in venture funding from Charles River Ventures, Kodiak Venture Partners, and FirstMark Capital. For more information, visit http://www.livegamer.com or connect with us on Twitter (@livegamer), Facebook or MySpace.

© 2009 Live Gamer, Inc. All Rights Reserved. Live Gamer and the Live Gamer logo are registered or unregistered trademarks of Live Gamer, Inc. in the United States and/or other countries.

Media Contact
Jennifer Lankford, theMIX agency for Live Gamer
415-829-7902

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