Receiving this award again is a tremendous honor
San Diego, CA (PRWEB) September 27, 2009
Geary Interactive, a full service digital marketing agency, announced its second consecutive win as a silver medalist for the Marketing and Interactive Excellence (MIXX) Awards. Geary Interactive was honored in the search engine marketing category for its work with Covad Communications, a leading national provider of integrated voice and data communications.
Geary Interactive worked with Covad to refine its localization strategy and added a new dimension of persona-driven marketing to the 2009 campaign, delivering a 214 percent return on investment (ROI). Using a microtargeting strategy, Geary was able to reach potential customers in Covad's service areas.
The campaign was also structured to appeal to multiple customer segments. Combining robust targeting and relevant advertising creative, Covad decreased its cost per acquisition and unqualified leads while increasing the total lead volume. For a detailed breakout of campaign results, visit Geary Interactive's blog at http://www.gearyi.com/fresh.
"Receiving this award again is a tremendous honor," said Andreas Roell, Geary Interactive's Board Chairman and Chief Executive Officer. "The Covad and Geary Interactive teams are continually looking for ways to optimize their campaigns. Each one is more effective than the last. Winning among national brands like Adobe and Chili's is a true testament to Geary and Covad's diligent work and strategic vision."
The Interactive Advertising Bureaus' MIXX Awards honor creative campaigns that push interactive marketing and advertising to new levels. Criteria are based on an overall evaluation of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
Covad offers a full suite of broadband access solutions, including DSL, T1, Ethernet and broadband wireless. Industry-leading voice services include analog, PRI and SIP trunking, delivered over Covad's voice-optimized nationwide MPLS network. Covad broadband services are currently available across the nation in 44 states and 235 metropolitan statistical areas.
About Geary Interactive:
Geary Interactive is the leading Real Results digital marketing agency that provides nationally recognized, full service capabilities in a performance driven model. Premium services include: strategic planning, analytics, online advertising, search engine optimization (SEO), social media marketing, creative design and Web site development. Geary has helped ROI - focused companies such as WD-40 Company, MobiTV and Covad Communications exceed their goals since 2000.
As one of the nation's foremost independent digital agencies, Geary has been continually recognized as one of the region's fastest-growing private companies and Best Places to Work. Geary is headquartered in San Diego with locations in San Francisco, Chicago, Las Vegas and Los Angeles. For additional information, please visit http://www.gearyi.com or call (619)756-6700.