New Online Business WeBuyItGreen - a "Terrific Service and Resource for Green Consumers" (Dennis Salazar, Salazar Packaging, Inc.)

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WeBuyItGreen is a new online business that is quickly becoming a successful competitor in the growing green consumer market by offering a unique selection of familiar name brands and smaller niche merchant products. The site also provides informational resources to assist the socially responsible consumer.

In the rapidly growing arena of green shopping, a website that promotes eco friendly products must distinguish itself from the pack. WeBuyItGreen ( is a new, emerging player in this market. Operating out of Redmond, Washington, WeBuyItGreen is succeeding by offering the ethical consumer a combination of trusted name-brands alongside select products from smaller eco niche merchants. The site provides one-stop shopping for earth friendly and fair trade fashion, household furnishings, gift ideas, children's clothing, toys, office products, recycled wedding invitations and holiday cards. Rather than sifting through dozens of websites and hundreds of web pages, the consumer who is committed to going green can compare a large selection of pre-screened environmentally friendly products on a single virtual eco mall that includes nationally recognized merchants.

According to the Bellevue, Washington Reporter, "the site isn't about consumerism alone. It also has multiple informational elements." Jay Kilby, site owner, "researches each of the available products to make sure they're worth the green tag." In addition, an Eco Library provides a series of concise, carefully researched articles to assist consumers in making ethical choices.

The strategy appears to be succeeding. According to Kilby, "even as a start-up created during a recession, we are off to a promising start with steady growth, both in terms of online traffic and the revenue we are generating. As the recession eases and word about us continues to spread, I am optimistic that our growth will accelerate, allowing us to provide an attractive return on investment for our merchants and play a part in an exciting future for the green economy."


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Jay Kilby
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