Forget B2B and B2C, New Internet Marketing Firm Invents "J2B" Job Seeker 2 Business™ Internet Marketing Services For Job Seekers

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J2B Marketing is a new "Job Seeker 2 Business"™ Internet Marketing Services Firm based in Greater Boston, Massachusetts and offering services virtually across the United States. http://www.j2bmarketing.com J2B Marketing's mission is to get job seekers back to work faster by harnessing the latest internet and marketing communication tools available. They do this by both recommending and implementing the solutions. Founded by Marci Reynolds, previously VP North America Sales Operations at Monster.com.

J2B Marketing is a new "Job Seeker 2 Business"™ Internet Marketing Services Firm based in Greater Boston, Massachusetts and offering services virtually across the United States. http://www.j2bmarketing.com

Per CEO, Marci Reynolds, "J2B Marketing's mission is to get job seekers back to work faster by harnessing the latest internet and marketing communication tools available. We do this by both recommending and implementing the solutions.

This provides several key benefits. Job seekers will be up and running faster than if they try to do the work on their own. They will be introduced to the latest techniques that newer job seekers may not be familiar with. And, by allowing us to help, their time is freed up to participate in the important "face to face" job search activities."

J2B Marketing's services:

Create a unique, compelling "online brand" for Job Seekers that will impress recruiters & hiring managers and differentiate them from the competition.

Increase Job Seeker visibility online.

  • Help Job Seekers be found, higher in search results, when their name is entered into popular search engines (SEO)
  • Help Job Seekers be found when Recruiters or Hiring Managers search for candidates online that look like them- with their mix of skills, qualifications and education

Reynolds, previously Vice President, North America Sales Operations for Monster.com, recognizes that there is a gap in the services currently offered by traditional career coaches or resume writers. This was validated in a September 2009, J2B Marketing survey of Massachusetts's job seekers who had recently used these services.

The survey found that although most career coaches do talk about LinkedIn, 82% of participants said that their career coach did not mention Twitter as a job search tool and 74% said that their career coach never mentioned the concept of search engine optimization/SEO. In addition, most participants stated that they received job search advice only, but were left to implement on their own.

Note: Recent studies have shown that almost half of all employers use social networking sites to research candidates and more than 75% of recruiters use search engines to research candidates. (Sources: Careerbuilder.com, Execunet.com)

With the U.S. unemployment rate reaching record highs, J2B Marketing has entered the market at a perfect time. There are many job seekers, new to the market, that J2B can help.

For more information, please visit http://www.j2bmarketing.com.

About J2B Marketing

J2B Marketing is a "Job Seeker 2 Business" ™ Internet Marketing Services Firm based in Greater Boston, Massachusetts and offering services virtually across the United States. J2B Marketing is privately held and offices are based in Framingham, Massachusetts.

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Marci Reynolds
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