Social Media Expert Harry Gold of Overdrive Interactive Joins Prestigious Panel on Behalf of Institute of Management Consultants - New England (IMCNE)

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Social media marketing expert Harry Gold, founder of Overdrive Interactive, will address the Institute of Management Consultants at Regis College on September 28. Gold is the architect of online and social media marketing programs for such Fortune 500 companies as Harley-Davidson, Dow Jones, John Hancock and IBM.

This is a rare opportunity to learn directly from practitioners and strategists as they share their 'ah-ha' moments and best practices

On Tuesday, September 29 at Regis College in Weston, Mass., some of the area's foremost experts will hold a panel discussion on social media best practices. The program runs from 5:30pm to 9:00 pm, and includes the panel discussion, networking and dinner.

Joining the group of will be Harry Gold, the founder and CEO of Overdrive Interactive and the architect of online marketing and social media programs for such Fortune 500 companies as Harley-Davidson, EMC, IBM and Dow Jones. Other panel members include:

  •     Jack Barrette, CEO, Ergo Health
  •     Vanessa DiMauro, CEO, Leader Networks
  •     Linda Natansohn, SVP Strategic Development and Marketing, Eons

The panel will be moderated by Denise Clancey, principal, Teledirect Partners

According to the VP of Programs for IMCNE, Vanessa Fox, principal of Partners In Productivity, the purpose of the evening's events is to demonstrate how social media will enhance your consulting practice, expand your thought leadership network and produce results for your clients. From business development to the power of community, attendees will have the opportunity to discuss strategies for success with these experts.

"This is a rare opportunity to learn directly from practitioners and strategists as they share their 'ah-ha' moments and best practices," said Fox. "Attendees will walk away with very clear ideas of how this growing phenomenon can enhance their business."

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Harry Gold: A Career of Defining Online and Social Media Marketing Success
Harry brings to Overdrive a highly distinguished background in online development, search engine marketing, and online media that goes back over 10 years. He started his online career in 1995 when he founded Interactive Promotions. Since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies. His client experience includes search and online media management for top companies that include General Motors, Harley-Davidson, John Hancock, Dow Jones, EMC, Progress, LoJack, Cognos, Club Med, Bose and many other companies now enjoying a strong Internet presence.

As the architect and conductor behind Overdrive's programs, Harry's primary mission is to create innovative marketing programs based on real-world success and to make sure that the best marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online experts, all of whom drive success for the clients and companies they serve.

Harry is a frequent lecturer on search engine marketing and online media for The New England Direct Marketing Association, The Ad Club, and Boston University. He is also a recognized subject matter expert and columnist for ClickZ.

ABOUT IMCNE (http://www.imcne.org)

IMC New England is a collaborative community dedicated to supporting and promoting professional consultants in the regional area. As a chapter of the Institute of Management Consultants, our mission is to provide opportunities for our members to sharpen their skills, and to promote excellence in management consulting through skill development, business networking, and collaboration. For more information, please visit http://www.imcne.org

ABOUT OVERDRIVE INTERACTIVE
Overdrive Interactive is a full-service online marketing agency based in Boston that helps clients grow their business with engaging and measurable online media, social media and search engine marketing campaigns and services. The agency specializes in creating genuine consumer connections that help companies build their brands, generate leads and drive revenue. Overdrive serves organizations that are seeking a high level of accountability from their marketing firms and advertising investments. For more information, please visit http://www.ovrdrv.com.

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Leonard Cercone
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