Independent designers are a neglected niche of the fashion world despite being, in most cases, the true innovators of the industry. At Boticca.com, we strive to champion independent designers by providing them with the online distribution and coverage they deserve
London, United Kingdom (PRWEB) September 28, 2009
Boticca.com launches an online marketplace allowing customers to discover and buy unique fashion accessories from independent designers and is dedicated to showcasing under-the-radar, and oftentimes under-marketed, talent from all around the world. The site promotes these designers and their creations while also offering an ideal online retail venue for their buyers.
"Independent designers are a neglected niche of the fashion world despite being, in most cases, the true innovators of the industry. At Boticca.com, we strive to champion independent designers by providing them with the online distribution and coverage they deserve," says co-founder and CEO Mr. Kiyan Foroughi.
Boticca.com specialises in one-of-a-kind jewellery, handbags and accessories. The site offers designers access to a worldwide audience and an online retail space that is both professional and easy-to-use. Independent designers are provided with an additional online outlet where they do not pay listing fees but are required to meet criteria ensuring quality and accurate representation before their items are made available on the marketplace. Boticca.com already accepts three different currencies for the buyer's convenience: the U.S. Dollar, the Euro and the British Pound. Visitors will also find smart and engaging editorial content spotlighting these designers in addition to the e-shopping options available.
"Staying ahead of the fashion curve today is a challenge as the fashion-forward continually insist on individuality, one-of-a-kind pieces and exclusive items. Boticca.com is ideally positioned to become such a destination for the fashion hungry--and the fashion knowledgeable--who crave more than generic pieces by mainstream brands," says co-founder and Sales Director Ms. Niloufar Sassani.
Boticca.com's team is working on adding features over coming months to improve the buyer's shopping experience such as the ability to request custom orders.
About Boticca.com Limited
Boticca.com is the global online destination to accessorise with a statement and express one's individuality. Customers can discover and buy products directly from independent designers of unique jewellery, bags and accessories worldwide. Boticca.com is headquartered in London, United Kingdom. Boticca.com was co-founded by Kiyan Foroughi, a former investment professional at private equity firm TA Associates in London, and Niloufar Sassani, a former legal professional at Cabinet Taj in Paris.
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