Evanston, IL (PRWEB) September 30, 2009
First introduced in 2006, the first generation of ResponderInfo, a marketing tool created by ConsumerBase, captured online behavior and provided smaller data users with a convenient, cost effective mail list-building tool.
Today, the service has expanded to capture frequency as well. Through ResponderInfo, marketers can now study the regularity with which consumers visit particular websites.
"Now you can not only identify the name, postal and email address of your prospects by which websites they frequent, but also how often they frequent them. This is data's answer to banner ad pixel re-targeting, a very cost-effective way to capture new clients" said Larry Organ, CEO of ConsumerBase.
"Successful agencies are defined by how well they understand their clients' acquisition allowance per sale, information request or sales lead. To capture a higher percentage of shrinking budgets, it is important to continue to perfect the process of driving down acquisition costs. Adding "frequency" to "online demonstrated behavior" uniquely allows ConsumerBase to do just that."
Future planned additions to ResponderInfo include segmenting by income, and other popular demographics.
ConsumerBase is a Chicago-based multi-channel data cards and mail list agency with regional offices across the U.S. ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit http://www.ConsumerBase.com or call (877) 440-3282.
Contact: Sara Kmiecik, Director of Public Relations, ConsumerBase (847) 556-4566