Squeaky Wheel Media to develop new Revlon site makeover

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Squeaky has been chosen to handle the relaunch of the Revlon website. The new site will enrich the interaction between Revlon and its consumers by employing dynamic visuals and an innovative content strategy.

As one of the few woman-owned interactive agencies, we are very excited to be working with Revlon -- a company that has such a long and impressive history of empowering women

New York, NY, September 29, 2009 -- Squeaky announced today that it has been chosen to handle the relaunch of the Revlon website. The interactive agency will be creating a multi-service website featuring all of the Revlon brand's categories - cosmetics, haircolor, nails, fragrance and beauty tools. The appointment of Squeaky was the result of a comprehensive three-month agency review.

"As one of the few woman-owned interactive agencies, we are very excited to be working with Revlon -- a company that has such a long and impressive history of empowering women," said Mailet Lopez, Co-Founder of Squeaky Wheel Media.

Squeaky will be responsible for creating an online presence that promotes and reflects the company's commitment to modern glamour. They are looking forward to extending Revlon's iconic, global status across a Web 2.0 platform. The new site will enrich the interaction between Revlon and its consumers by employing dynamic visuals and an innovative content strategy.

"We are thrilled to be part of this project," said Anthony Del Monte, President/CEO of Squeaky Wheel Media. "Revlon has always represented cutting edge beauty innovation. Bringing that spirit to life digitally is a challenge that we're really looking forward to."

About Squeaky Wheel Media:
Squeaky Wheel Media is an award-winning interactive agency that counts among its clients world-class brands including Hershey, Max Mara, Lexus, Christian Dior, Chelsea Premium Outlets, WisdomTree, Trail Foods, Rodale Publishing, and Movado. Founded in 2001, Squeaky Wheel Media is a privately held, minority-/woman-owned interactive agency specializing in web design, web development, social media, and marketing services.

http://www.squeaky.com

About Revlon:
Revlon is a worldwide cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirants/deodorants and beauty care products company. The Company's vision is to provide glamour, excitement and innovation to consumers through high-quality products at affordable prices. Websites featuring current product and promotional information can be reached at http://www.revlon.com, http://www.almay.com and http://www.mitchumman.com. Corporate and investor relations information can be accessed at http://www.revloninc.com. The Company's brands, which are sold worldwide, include Revlon®, Almay®, ColorSilk®, Mitchum®, Charlie®, Gatineau® and Ultima II®.

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