Bestselling Author Susan Scott Gives Advice to Today's Business Leaders on How to Right Their Wrongs

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In its Debut Week, Scott's Latest Book - FIERCE LEADERSHIP: A Bold Alternative to the Worst "Best" Practices of Business Today - Makes it to the NYT and WSJ Bestseller Lists

After years of analyzing, assisting, and teaching executives how to better communicate - and therefore 'lead', I wrote Fierce Leadership to share my revelation that there is a bold, compelling line between leadership and 'fierce' leadership

Fierce, Inc., a global training and development provider, is thrilled to announce that the second business book authored by its CEO and founder Susan Scott has become an immediate bestseller. After just one week in bookstores, Fierce Leadership: A Bold Alternative to the Worst 'Best' Practices of Business Today has been ranked #4 on the New York Times' Advice, How-to & Miscellaneous Bestseller List, #4 on the Wall Street Journal's Hardcover Business Bestseller List and #11 on Wall Street Journal's Hardcover Nonfiction Bestseller List.

"After years of analyzing, assisting, and teaching executives how to better communicate - and therefore 'lead', I wrote Fierce Leadership to share my revelation that there is a bold, compelling line between leadership and 'fierce' leadership," said Susan Scott. "If you want to become a great leader, gain the capacity to connect with your colleagues and customers at a deep level... or lower your aim."

In her latest book, Scott analyzes the six most widely accepted "best practices" blindly adopted by business leaders everywhere, and so deeply ingrained in our organizational culture that no one has questioned them… until now. Scott shows how these best practices are not only ineffective - they are costing companies billions of dollars, driving away valuable employees and customers, limiting performance, and stalling careers.

With new approaches to everything from employee feedback, corporate diversity, and customer relations, FIERCE LEADERSHIP provides audiences with an honest look at what might be holding them back--and what to do about it.

Excerpts & additional information on the book can be found at: http://www.fierceleadership.com.

About the Author, SUSAN SCOTT
Susan Scott is a recognized thought leader in the global business community, best-selling author of Fierce Conversations, recipient of the 2008 Stevie award for Entrepreneur of the Year, and a leadership development architect who has enabled top executives worldwide to engage in vibrant dialogue with one another, with their employees, and with their customers for over two decades.

She is the founder and CEO of the global training company Fierce Inc. (Seattle), where she has helped top executives worldwide - at companies like Microsoft, Coke, Starbucks, Cisco, Accenture, BP, GE, Charles Schwab, the Federal Reserve, Macy's, Crate and Barrel, Universal Pictures, Google, Ernst & Young and more - bring about large-scale transformations by teaching them how to create candid, meaningful dialogue with each other, their employees, and their customers.

About Fierce, Inc.
Fierce, Inc. is a global training and development provider, with a focus on communication and conversations as drivers of individual and organizational success across a broad array of corporate, educational and government organizations. Our work is grounded in the principles that founder and CEO Susan Scott pioneered in her books, Fierce Conversations: Achieving Success at Work and In Life, One Conversation at a Time and Fierce Leadership: A Bold Alternative to the Worst "Best" Practices of Business Today. By using Fierce principles, our global clients achieve results by transforming the conversations, and ultimately the relationships, central to their success. Our training focuses on improving personal and organizational performance, uncovering and addressing core issues, and enriching relationships, all of which deliver the skills needed to help our current and future leaders tackle tough challenges and implement lasting change. More information can be found at: http://www.fierceinc.com, http://www.fierceconversations.com and http://www.fierceleadership.com.

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